On a Google Chrome extensions page, below the extensions name, it shows X users, for example 2,000+ users on a specific extension.
What does that represent? Does it mean total 2000 people have installed the extension till now or 2000 people are actively using the extension?
Related
The Chrome Web Store allows you to add a Google Analytics UA tracking number to your Chrome Extension's page, however I can't find a way to integrate it directly with Google Ads to be able to track installs -- and to be able to track what keywords lead to higher or lower install rates.
Is there a simple method of doing this?
Thanks
I have created a Chrome Extension, hosted on the Chrome Web Store, and I'm driving PPC ad traffic to it via Google Ads.
My goal is to be able to track, what percent of users searching Keyword A, vs Keyword B, vs Keyword C, ultimately download the Chrome Extension. However there is a shockingly small amount of information/documentation online about how to track and set up any of this.
Here's what I've done:
Inside of Google Analytics, I created a new Property for the Extension. For the Data Stream, I link to the Chrome Web Store page for the extension.
On that Data Stream page inside of Google Analytics, I copied the Measurement ID, which is something like "G-R57QV4PBCE"
I then pasted that, inside of the Chrome Web Store developer editor page, for the Chrome Extension, where it asks for a Google Analytics ID.
Inside of Google Ads? Under "Linked Accounts"? I found Google Analytics, found the specific property which contains that Chrome Extension data stream, and I linked that.
So my understanding is that all of these things should now be linked -- the Chrome Web Store Extension page is linked with Google Analytics, which should track all of the install information on there. Then the Google Analytics page is integrated with the Google Ads account, meaning I should be able to ultimately see information about -- What percent of people who searched Keyword A or Keyword B, ultimately landed on the Web Store page, and installed the extension -- correct?
Am I missing anything here? Any additional steps or anything to be able to track this correctly? Do I need to add UTM parameters to the Google Ads link I use to drive traffic to the web store? Do I need to set up any custom events inside of Google Analytics to be able to correctly track what I'm trying to track?
Thanks
I published a Chrome Extension, but statistics are weird. At first, I realized that it doesn't count inline installation on my custom webpage.
Do you think that Total Current Users is precise?
For some days I have bigger drop of Total Current Users than number of uninstallations, which is nonsense.
Is there any way how to get precise statistics of total users, installations and uninstallations?
I am not sure is how precise stats in the current version of Developer Dashboard. But I know that Google working on a new version and it is already in closed-beta testing.
The new one has more detailed stats about installation sources.
Here also some steps that can help to improve your stats counting:
Add Google Analytics tracking ID to your Chrome Web Store item;
Track 'successCallback' event on the extensions promo website;
Open a "welcome" page, hosted on your website – so you can count those who just installed the extension. Docs: chrome.runtime.onInstalled;
Open a "good bye" page, after users remove your extension from a browser. So you can calc uninstall events. One more benefit - you can ask "what was wrong?". Docs: chrome.runtime.setUninstallURL.
Updated.
I have done a extension for one specific website and uploaded it in my webstore developer account and published it.
After that if i try to search that extension in webstore it is not listing.
Any idea on this? Am i want to make any tag or something in my extension?
PS:
Here is an example of my scenario. I have created a extension for the website abcd.com and named the extension as "abcd - do action". When i search in webstore for abcd, its listing some of the extensions but not mine.
The Chrome Web Store index is updated on a delayed basis. Sometimes it can take a few hours or a few days before your item is searchable. You should also try searching without your own extension installed as sometimes the Chrome Web Store will hide installed extensions from results.
From what I gather, Chrome apps and Chrome extensions are just two different ways of viewing some basic html/js/css files that have access to certain Chrome APIs. What I'd like to know is - can you share data between them? For example, can I do localStorage.setItem('name', 'john'); in a Chrome app, and have localStorage.getItem('name'); return john in an extension? If so, how do I link the app and the extension so that this is possible?