I have a B2B website and I want my users to be able to publish ads in different pages in the site.
From my understanding, I can manage all my ad slots with adservers such as DoubleClick for Publishers. On the other hand I must manage my users ad campaigns with tools such as DoubleClick campaign manager which will generate all the ads that the adserver must distribute through my pages.
Can someone guide me and tell me if I'am wrong on my approach?
DoubleClick for Publishers (DFP) is a publisher ad server. DFP lets you manage your ad units as a publisher, allowing you to set rules to sell your inventory directly to advertisers or to ad networks.
Advertisers can send the creatives over to you, so you can traffick them in DFP. However, they would normally have an advertiser ad server, and hand you the ad tags from this advertiser ad server instead. DoubleClick Campaign Manager (DCM) is an advertiser ad server that allows your advertisers to report on, manage, and traffick their advertising campaigns.
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I have a website that runs in my college LAN and I want to add some revenue making ads. Its a website that offers downloads and tech blogs. However I have no interest of putting it up online and just host it locally. How do I do so?
What I have tried:
I have gone through different ad sites but I didnt get any proper results.
Do a google search for a free adsense clone script.
https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=free%20adsense%20clone
You can run the clone script and charge to run ads on it or ppc. As for other ad networks like adsense, I'm not sure they allow that type of advertising or not, so if it were me, I'd just grab a free script and run it that way or find an affiliate program that would allow LAN ads.
I've developed a Windows Store App which is ad supported. After struggling quite a bit with the actual implementation and testing locally, I (think I) managed to make it work - using the test ids provided by Microsoft my local tests showed the example ad.
After I uploaded the app to the store, however, I get the NoAdsAvailable message (I did use the correct ApplicationId and AdUnitId, not the test ones), indicating that there are no ads of the specified category available at my geographic location (it is my understanding that this is how Microsoft differentiates which ads should be shown where).
Now what I would like to know is which of the different ad rotator solutions is recommended to be used - or is this too dependent on where I live?
I've found the following three alternatives:
AdRotator
AdDuplex
AdMob
Does anyone have any experience in using them? What are the differences? Just using the pubCenter ads from Microsoft doesn't seem to be the best option as various posts I've found indicate.
What you've discovered is that ad providers won't always have an ad available to show every time you want one. This is called the "fill rate". Depending on the ad provider, the app category and where in the world the person viewing it is, this can vary dramatically. Somewhere between 10 and 40% can be seen as normal.
Your intention to use a tool to include support for multiple ad providers is a common approach to this scenario.
There are 2 tools that you can consider: AdRotator; and AdMediator (video)
AdRotator is a mature, community provided service which supports a wider range of ad providers.
AdMediator is newer and provided by Microsoft. It is integrated with the Windows Dev Center but is only available in limited locations.
Both allow you to set a number of ad providers to use on a fall-back basis. If the first doesn't have an ad it tries the next, and so on.
AdDuplex is different to PubCenter, AdMob or the other advertising providers in that it is a cross promotion service. You show ads for other apps and they show ads for yours. For every 10 ads you show, 8 ads are shown for your app. The other two spaces are sold to fund the service.
Due to the way it works, AdDuplex always has an ad for you to show, so even if you can't show an ad that will earn you money, you can show an ad that will lead to an ad for your own app being shown. Hopefully this will lead to more users for your app which will in turn lead to more money earned from ads shown in the future.
Whichever ad providers you use, it makes sense to always include AdDuplex as a final option with either AdRotator or AdMediator so that, as long as you have a network connection, you are always making use of the space in your app that you've allocated for ad space.
Disclaimer - I'm an advocate for AdDuplex.
We have a media buy with Pandora. For mobile users,(once clicked on banner), they are directed to our site inside of the pandora app. There app does not accept GA cookies. Does anyone have any work arounds for tracking 3rd party in-app visitors? We are currently using UTM urls for inbound clicks, so we see initial "land", but nothing more than that.
We are considering creating a duplicate of our site and dedicate it to pandora visitors. This will give us aggregate numbers, but not sessions.
Thanks,
Udi
Mobile applications such as Pandora, Facebook, Twitter etc do not pass referrer information.
There are many articles around this if you search on Google, such as: http://searchengineland.com/rip-referrer-data-how-mobile-apps-can-kill-your-mobile-metrics-79982
All visitors from mobile applications will appear in the 'Direct' section of GA.
As you mention, the use of unique UTM click url will at the very least allow you to see where the user has come from.
Be aware of the discrepancies you will see between click 'redirects' from an accredited ad server such as DFP and GA 'visits' two very different methodologies.
So, going from the discussion here where I was soundly rebuked and for good reason. I want to give clients unique code snip-its that allow me to change a banner ad without requiring them to FTP anything or change their site. Security is clearly a concern. The ad is code, not an image, as we are testing multiple ad networks. So, to summarize:
-client gets a couple lines of code for each place on their site an ad is placed
-I insert code from ad network (adsense, etc) or our own ad for the location without the client needing to lift a finger
-no security breaches or impact on client site
What would be the best approach to this problem? Minimizing developer time and maximizing security...
One of my clients uses Adjuggler to do exactly what you are talking about. The ads are administered by the agency that sells their ads, they just put a little snippet of Javascript on the site and the ads load dynamically based on the settings and campaigns that the agency sets up.
http://www.adjuggler.com/
The best and quickest solution would be to install an existing advertisement framework that will allow you or your client to add, remove and edit ads through a web interface. There are also a number of CMS suites (drupal, CMSMS, Tiki, etc) that either support ad management natively or have ad modules available. Either solution would require no code be written and allow powerful advertising options.
I'm very new to AD LDS and experienced but not qualified with SSAS, so my apologies for my ignorances with these.
We have a couple implementations where we expose SSAS via an HTTPS proxy (msmdpump.dll) and currently we have a temporary domain setup handling this (where our end-users have a second account+creds to manage because of this = non-ideal). I want to move us towards a more permanent solution which I'm thinking of moving all authentication to AD LDS for our web apps, SSAS, and others. However, SSAS is where I'm concerned about this.
I know SSAS requires Windows Authentication and to play nicely, and that this ultimately means Active Directory will be involved.
Is there a way to get this done with AD LDS instead of having to use a full AD DS implementation? If so, how?
Nope, SSAS requires a full AD account for authentication.
We ended up just going with full AD-DS instead of AD-LDS.