Is it correct approach to have more than one keywords metatag on the website ?
for example:
<meta name="keywords" content="test1" />
<meta name="keywords" content="test2" />
or is it an error ?
Thank You very much for help
As taken from Webmasters
The keywords meta tag doesn't do anything anymore, at least as far as most search engines are concerned. You're trying to solve a problem that doesn't exist. Search engines index by content nowadays, and they do that without your help.
See the Wikipedia article on the meta tag:
Search engines began dropping support for metadata provided by the meta element in 1998, and by the early 2000s, most search engines had veered completely away from reliance on meta elements. In July 2002, AltaVista, one of the last major search engines to still offer support, finally stopped considering them.
It is not an error; any number of meta tags may be used. But as #Nerd-Herd points out, keyword meta tags are hardly useful at all.
If you use such tags, there is usually no reason to use more than one of them per page, as it is simpler to write just <meta name="keywords" content="test1, test2">.
In theory, if you use keywords of different languages, then you have a reason to use more than one tag, because the language identification is per element, e.g.
<meta name="keywords" content="liberty" lang="en">
<meta name="keywords" content="liberté" lang="fr">
But this is just theoretical, since search engines probably ignore keyword meta tags, and almost surely ignore lang attributes in general.
Meta tags "description" and "keywords" are very important. They should be distinct for each page of website.
We read in "Google Search Engine Optimization Starter Guide"
Description meta tags are important because Google might use
them as snippets for your pages. Note that we say "might" because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query.
Adding description meta tags to each of your pages is always a good practice in case Google
cannot find a good selection of text to use in the snippet. -Page 6
Emphasise of theirs.
Related
I am building a website designed for 4 different languages, using Sinatra, and using the I18n libs to insert localised content, but I am wondering what to do about the standard HTML5 meta tags for things like description and keywords, and how Google and other search engines will treat them if I localise the content in those tags.
Ideally I want to be able to tell Google (et al), perhaps via information in a sitemap.xml file or something (though I'm not certain that's even possible), that the site may be parsed in these 4 languages, and so present correctly localised keywords, and descriptions to users depending on their locale preference.
Likewise I want to be able to localise the information going out to Twitter and Facebook by localising the relevant og meta tags, and twitter:card` meta tags.
Note: the actual page URLs will be the same no matter the language chosen, localised content is rendered in the Slim templates themselves.
Is it enough, for example, to specify
html lang='de_DE'
I'm after a best-practice and DRY way of achieving nicely localised search result summary information for my international users.
If the different language versions reside at the same URL, then what search engines get is what your server sends to a browser that does specify any language preferences. According to your description, it thus seems that they always get the default (English) version. No meta tags or lang attributes can affect this. (And search engines ignore lang attributes.)
So you should arrange thing so that each language version of a page has a URL of its own. (The difference could be in the query part only, e.g. ?lang=de-DE at the end.) Moreover, the versions should be interlinked, with link elements or with visible a links, so that when a search engine has found one version, it will find the other versions, too, just by following links.
P.S. Writing <meta name=keywords ...> tags is probably waste of time. Google has ignored them long ago.
You can provide meta elements with content in different languages on the same HTML document by using the lang attribute:
<meta name="description" lang="de" content="…" />
<meta name="description" lang="en" content="…" />
<meta name="description" lang="es" content="…" />
<meta name="description" lang="fr" content="…" />
If any third party services like Google or Facebook recognize this is a different question which cannot be answered in general, depends on the specific service, context and the point in time, as things might change rapidly.
However (as Jukka K. Korpela notes, too), in general you should use separate URLs for translations. Give users (and search enginges etc.) the ability to link to a specific language version.
What is the difference between meta tag content and the title ?
I know title will be displayed in the title bar and the meta tag will not be displayed and its for w3 stadards we are just adding it in our html code ...but why we should do that ? what are the uses of it ? I wish to know detailed and clear explanation about it ...anyone please clear me up
What is the difference between
<title>Title of the website</title>
AND
<meta name="keywords" content="This website is for online shopping" />
The <meta name="keywords" ...> element has been deprecated (it was never appropriate for what the <meta> tag was designed for anyway). From Wikipedia's article on Meta element:
Search engines began dropping support for metadata provided by the meta element in 1998, and by the early 2000s, most search engines had veered completely away from reliance on meta elements. In July 2002, AltaVista, one of the last major search engines to still offer support, finally stopped considering them.[2]
Meta elements in HTML can be used for a myriad of things, including linking to other files, like stylesheets or scripts, providing additional information about the content of the page, providing additional instructions to the browser, and much, much more.
A good place to start would be the Wikipedia entry on meta elements and branch out from the links and sources provided there.
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I read some articles on Internet, some said that search engine like Google and Bing don't care about HTML Meta Tags any more. Should I still need to maintain the HTML Meta Tags in my website properly?
Thanks!
Are meta tags critical? Every search engines emphasizes meta tags differently. Google doesn't let the public know how it uses meta tags. I have noticed that a lot of websites show up on the first page of Google for specific subjects and yet they don't have any keyword or description tags. So don't let anybody fool you by exaggerating how important they are for Search Engine Optimization. Search engines index algorithms vary greatly -- some assign a lot of importance to meta tags, so it is a good idea to use them.
Meta tags are lines of code that are hidden in web pages. The code information is not revealed in the web browser (but refer to the discussion of the description tag, below) but they are utilized by search engines to help categorize your web content. It is possible that you might choose to omit descriptions, or keywords, but your site won't look right if you don't put a "title" tag, since the web browsers will show it as "Untitled".
In order to obtain traffic (by cheating) a long time ago, people would place repetitive or irrelevant information into their meta tags -- "stuffing" them. As a penalty, several search engines don't put too much importance on keywords in meta tags, but they still look at them to be certain they have meaning. Whichever the case, your rank will probably suffer on other search engines if you lack meta tags, or have useless keywords.
The "head" section of a web page is where meta tags are found. Some people suggest using only lowercase letters in your tags, and avoid repeating terms within the keyword tag.
Generally speaking, the actual meta tag contents appear invisible; however the "description" meta tag's contents will turn up in the majority of search engines together with the page title in the search results. Do not overdo your meta description; you can place keywords in the description tag, but try to keep language natural, in complete sentences, and keep it short and relevant.
In short, yes - META tags are important. But not all of them.
Purely from search engine listings - Always include a useful META DESCRIPTION thats unique for every page - even if that doesn't bump you up the rankings, a good succinct description will do wonders for your click throughs and bounce rates, because people are more likely to think they can find what they are looking for.
I would also include META KEYWORDS although it should be said that its probably of no use - so I generally pick out some site wide keywords and use them throughout.
Other META tags have uses such as the ROBOTS tag, and the like - but they are for other purposes.
here is the thing: what do you summarize as meta tags, do you only mean meta tags or everything in the
<head>
of your HTML? the sloppy definition of meta tags mostly includes these elements as well.
these "meta" tags are still very very important for efficient SEO.
<title></title> (not really a meta tag, but in the <head> section) because google uses it (in most cases) as the headline of the listing in the SERP
<meta rel="description" content="because google uses this text here as the snippet text of the SERP (in most cases) listing">
<meta content='noindex, nofollow, noarchive, nosnippet' name='robots'/>
a very efficient directive to control the indexing behavior (and to some extend the crawling behavior and value allocation) of google
<meta name=”robots” content=”noodp”>
get rid of snippets that use http://www.dmoz.org/ for descriptions
<meta name="robots" content="noimageindex">
advises google to not index the images found on this page (but they might get indexed if they are used on other pages)
<link href='http://www.example.com/en/vienna/cha-no-ma' rel='canonical' />
(not meta, but in the head) communicate a canonical URL (the one you would like to get indexed) to the search engines.
<link href="http://www.example.com/en/vienna/b/billa" hreflang="en" rel="alternate" />
together with the canonical a cool way to communicate alternate language versions of a page to google
<link href='http://microformats.org/profile/hcard' rel='profile' />
if you want to achieve rich snippets in google by using microformats, these meta informations are necessary.
<META http-equiv="Content-Type" CONTENT="text/html; charset=iso-8859-1">
indication of content type and encoding
<META NAME="google-site-verification" CONTENT="+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl23908vVuFHs34="/>
a way to verify your site for google webmaster tools
stuff that is not important:
meta keyword tag, just forget about it. its useless (and if you put spammy words in it even of negative value)
I was wondering if there was a limit, according to the standards, that we should respect while entering keywords in the <meta name="keywords" /> tag inside the HEAD of any HTML page.
Please note, I'm not asking how specific search engines take this tag into consideration, but about standards.
EDIT: modified the title - meant 'keywords', not 'description'
There is no limit in the w3c docs. Browsers are free to implement meta data as they choose, however.
http://www.w3.org/TR/html401/struct/global.html#h-7.4.4
There is no technical limit. You're dependent on the searchbot/searchengine used.
The <meta name="description"> should be the, uh, description of your website which would show up in the search results. The limit is about 150~200 characters.
The <meta name="keywords"> is ignored by the most search bots as they are smart enough to filter the keywords from the actual content. As far only Yahoo uses it (yet). The limit is around 50 words.
AFAIK, Google will ignore META tags, and so do them most others. As far as the HTML standard goes, there shouldn't be any limit as such.
what meta-tags in the header of an (x)html page should be enough for SEO whitout overload it?
A few years back, meta tags were important to search engine optimization. However, they've been abused and are generally ignored by almost all search engines (including Google, Yahoo and Live search).
The most important tags for SEO that you can include in your (X)HTML are the <title> and <meta name="description"...> tags.
<title> should generally be what you'd want the search engine to name your page in it's listing.
<meta name="description"...> can sometimes give the search engine a basic idea of how to describe your page when
indexing it.
However, using these two tags will not necessarily make a difference in increasing your site's visibility on a search engines listings. For more information on that aspect, Google has a nice section on SEO on their site.
<meta name="description"> can be used to display a short summary of the site in search engine results, although that's not strictly ‘SEO’.
No others are necessary; in particular <meta name="keywords"> is a no-longer-relevant waste of your time.
Description tags though not critical for higher ranking are absolutely critical for true Search Engine Optimization. The goal is not solely to rank highly but to get traffic to your site and conversions. The Description since it is shown on the results is absolutely critical for that purpose. Title and Description are the key elements. Page content is the most critical.