Reasons Against Empty Paragraphs in HTML - html

EDIT: Rephrased question.
Other than being bad practice, what other reasons are there against empty paragraphs in HTML?
ORIGINAL:
Background
Currently to add a nicely space paragraph in our CMS you press Enter key twice. I don't like empty paragraphs because they seem unnecessary to me. If you want a new paragraph, just press Enter and space it with CSS. If you want to write just below some text (e.g. to display code), then do a line break with Shift+Enter.
Question
Is there any very good reason in not allowing empty paragraphs? Is there a standard here? Seems like I just have a philosophical issue right now -- i.e. using empty paragraphs probably won't make page viewing faster or save that much space.

One thing I've learnt the heard way is that any time you have a WYSIWYG editor for a web page, you stand a risk of ending up with poor quality HTML.
It doesn't matter how good the editor is, or how well trained your people are to use it, you will end up with bad code.
They'll click the 'bold' button instead of selecting your sub-title class. They'll create spurious paragraph tags rather than line breaks. And I've had to explain to one person several times why it's a bad idea to use multiple spaces to indent stuff.
Even when people are very good at using the editor and understand the implications, you'll still get things like stray markup setting styles and then unsetting them without any content, because if you (for example) make a word bold and then delete it, it generally doesn't delete the bold tags, and no-one thinks to switch to the HTML view to check.
The basic problem is that when you make it easy to use like a word processor, people will treat it like a word processor, and the underlying code becomes completely irrelevant to them. Their job is to produce content that looks good, and as long as they can achieve that, they don't generally care for how the code looks.
The good thing is that there is a solution. In general, the people generating the content are the same people who care the most about SEO. If you emphasise that there might be SEO consequences to poor quality HTML, I find that they suddenly care a lot more about the code they're generating. They still don't generally have the skills to fix it when they've broken it, but it does seem to make people take more care to follow the rules.
To directly answer your question, I don't think it's a disaster to have empty paragraph tags like that. It's preferable not to though, and you need to consider how the content would look semantically to a search engine - it may cause the search engine to see the two paragraphs of content as being less connected to each other than they should be. This may affect how it weights the content of each paragraph when it comes to deciding its page rank. In truth, it's unlikely to be a huge difference; in fact, I'd say it's probably very tiny, but in a competitive world, it could be enough to push you down a few places. There are probably other more important SEO issues for you to deal with, but as they say, every little helps.

There are times when you have a CSS styling a particular element in your case a paragraph. IF you will use empty paragraph they will unneccesarily pick up that styling which might not be needed.

By styling paragraphs with CSS, you can change the way paragraphs are styled easily in future.
For example, you might want to style differently if the user is browsing on a mobile device, or you might just decide that you want to add more or less space between paragraphs (using attributes like margin-top and margin-bottom on the p tag I guess) because it just looks better that way. If the spacing is done with extra p tags it'd be a lot harder to change.
I expect that things like screen readers for the visually impaired would deal with CSS-styled paragraphs better than if the structure of the page is changed by adding empty paragraphs.

Related

How to separate design and content in a dynamic website?

In normal case, I can separate the text and the style, but how should I do it, when the text is dynamic (it is editable by the admin user)? The user of course wants to use bold, italic, etc, but if I put a common html-editor (I think) I broke the rule of the separation, because there will be html elements in the text. (I can use BB codes, but it is the same.)
In a long term I think it can cause problems when I want to use the text in any non-html environment. Of course I can strip the html tags, but it is not the way I would like to use (not because it won't work, but the original theoretical issues).
In some cases I can break apart the sentences to solve this problem, but I think it's a bad way, because the parts are pointless alone, and it won't be so easily editable too.
Is there any good solution for this?
That's perfectly ok.
You give the user the oppertuniny to set some attributes for the text (BBCodes recomended).
That is content. Then it's part of the design to interpret the attributes and style it.
For example you may provide the feature to let the user define something like [headline]MyHeadline[/headline]. This is pure content.
How to replace [headline] with HTML and how to style the resulting text is up to the design.
Edit: I recommend BBCodes to provide a closed set of features. That may be easier to deal with. You could just use them in another context and interpret them, instead of stripping out HTML.
If the tags entered are semantic, ie they are using an <i> tag for italic, rather than style="font-style:italic", then your design and content are still separate.
Separating design and content is about separating a site's presentation from the readable code, rather than removing the markup altogether.
I'd advise you focus on Semantic HTML.

Why can't I use <p> </p>?

I can't find a convincing answer for this. Is it wrong in terms of semantic HTML? SEO unfriendly? Accessibility?
A lot of WYSIWYG editors use it. I think it is a good way to add some extra space between paragraphs, like you do when you're writing a document and want to express 'extra differentiation' between 2 specific paragraphs. Of course you can do that with CSS, but you need to add extra classes like so:
<p class="extra-space">
Some text
</p>
<p>
Other topic
</p>
I'm sure this is not a problem for screen readers. And semantics … why an 'empty paragraph' has not a valid meaning by itself?
It's because an empty paragraph is not a paragraph at all. A paragraph is defined as "A paragraph is a self-contained unit of a discourse in writing dealing with a particular point or idea." (by Wikipedia)
From a typographic point-of-view there are other elements that help seperating content in a more semantic way. If the next paragraph is so important you maybe want to add a heading in front of it.
You also violate the rules of seperating content and design. It's just not a good idea. Think of a blog you're writing. If you do something like that, you're typographic appearance may become totally inconsistent because sometimes you use 2 empty paragraphs, sometimes none. It's just not a good idea to mix content and appearance.
It is wrong in terms of semantics because these semantics define a way to properly "Talk" to the machine.
Although it displays fine, it is can become an issue when you need some automated process.
To put it in another perspective, lets say you have a recipe, that works well when you tell it to someone. At some point you are writing down the recipe for an automated robot.
Instead of writing "Add ice cream in the blender"
you are writing "Add I scream in the blender"
When you hear it, it is the same.
When someone reads it, and can correct the mistake, is fine.
What about when the robot reads it ?

Quantify the semantic value of <p> as opposed to <div>

I'm transforming some XML, which I have no control over, to XHTML. The XML schema defines a <para> tag for paragraphs and <unordered-list> and <ordered-list> for lists.
Frequently in this XML, I find lists nested within paragraphs. So, a straight-forward transformation causes <ul>s to get nested within <p>s, which is illegal in XHTML.
I've created a list of ways to deal with it and here are the most obvious:
Just don't worry about it. The browsers will do fine. Who cares. (I don't like this option, but it's an option!)
Write a fancy-pants component to my transform that makes sure all <para> tags get closed before unordered lists start, and re-opened afterward. (I like this option the most, but it's complicated due to multiple levels of nesting, and we may not have the budget for this)
Just transform <para> to <div> and set the margins on the divs so it looks like a paragraph in the browser. This is the easiest solution that emits valid XHTML, but it takes from the semantic value of the markup.
My questions are:
how much value do I lose if I go with option 3?
Does it really matter?
What is the actual effect on the user experience?
If you can cite references, please do (this is easy to speculate on). For example, I was thinking it might affect search results from a Google Search Appliance that we are using.
If search terms appear in divs, do they carry less weight?
Or is there less of an association between them and preceding header tags?
How can I find this out?
I've come up against this too.
Personally, I consider it a grave mistake on part of the standard that a p cannot contain lists. I think it's typographically legal, so it should be legal in what was originally intended to be a markup for text.
I may be flamed for this, but XHTML has crashed and burned in the real world, regardless of whether it was a good idea or not. The often horrible tag soup that is today's HTML markup will continue to survive for a goodly long time, if only because bad markup and lenient browsers will continue to perpetuate each other forever.
Thus, I tend to go with Option 1.
Option 3 is also viable, in my opinion. While I don't have proof, I'm pretty sure no search engine is crazy enough to actually put any trust in most of the formatting tags we apply to our HTML. meta and a tags are obvious exceptions, of course.
First of all, unless you set every CSS property available now plus every one possibly available in the future, then you can't guarantee your <div> will match up, WRT styles, with <p>. (Though I agree you can get close and this is probably good enough, but read on.) I don't know of any visual browsers or other tools that would seriously treat them differently, but this is just as much an artifact, IMHO, of the current widespread loose interpretation on the web, as it is of them being close in meaning.
Is <ul> the right transformation for every <unordered-list> in your source data? If they are always displayed as block-level content instead of 1) an, 2) inline, 3) list; then that's a safe bet. If so, you can break the paragraph into two (and wrap the whole thing in <div> if you like).
Example input:
<para>Yadda yadda: <unordered-list/> And so fin.</para>
Output:
<div>
<p>Yadda yadda:</p>
<ul/>
<p>And so fin.</p>
</div>
The good news is that any of these 3 options would work.
There are many, many people on SO that will tell you "if it works, forget semantics and do it." So Option 1 would probably be a site favorite if everyone here was asked.
Option 2 is my favorite and would be the best semantically. I would definetely do it if time/budget allows.
However, Option 3 is a close second and hopefully this will answer your question: The <div> element and the <p> element are near-identical. In fact, the biggest difference is semantics. They each have only one rule applied to them in most browsers' CSS specification: display: block.

Does the CSS property "text-transform" affect SEO results?

I am building a site with a ton of 1999 style capitalization of navigation and headings. I have been simply adding in the text content as it appears (capitalized), but the other designer on the project insists on using lower case text in his HTML and capitalizing it with an applied style:
.tedious {text-transform:uppercase;}
I understand the argument of separation of style from content, but in this case it really doesn't matter because I personally will not maintain the site, nor do I ever imagine that the client will need to un-capitalize all of this text. The question is: 1. will search engines pay any attention at all to capitalization of text in a document and 2. would a crawler go so far as to read my style sheet and look for such things (me thinks not). I know that BOLD, STRONG, EM, etc have a (diminishing) effect on SEO so I can imagine a scenario where CAPS would, but have never heard of anyone actually claiming, let alone confirming this.
Digging this site the last few months. First post.
It will only effect what is shown in the search results, you colleagues work will show as lower case in the results.
You mentioned separation of style from content, but i'm not convinced that text-transform is a style really, it's a change of content, i'm sure some people would argue the other side though.
if i was a search engine - I wouldn't care about casing. I would care about the content.
From a human readability standpoint - upper case isn't as easy to read.
Well, I was taught at school that all proper nouns (eg names and names of places) should begin with capital letters.
How would Google know whether I was talking about reading (as in a book) or Reading (as in the town of Reading, Berkshire), without taking into account the capitalisation? I would argue that capitalisation is definitely a semantic indicator rather than simply a case of aesthetics, and is therefore one factor that could be used for SEO.
As noted elsewhere, Google clearly does have knowledge of the CSS being used to render a page (eg Google can spot black-hat techniques such as white text on a white background).
So if capitalisation (or lack of) is a relevant SEO factor, can the CSS text-transform (or lack of) value also be an SEO factor?
Yes - because Google considers page speed to be an important factor. Text that doesn't need to be transformed by CSS will display faster.
Answer from google:
I don't think we'd do anything special with all-caps headings, but it feels like the kind of thing you'd want to do in CSS instead of in the content, since it's more about styling.
https://mobile.twitter.com/JohnMu/status/1438159561391751170?s=19

Programmatically detecting "most important content" on a page

What work, if any, has been done to automatically determine the most important data within an html document? As an example, think of your standard news/blog/magazine-style website, containing navigation (with submenu's possibly), ads, comments, and the prize - our article/blog/news-body.
How would you determine what information on a news/blog/magazine is the primary data in an automated fashion?
Note: Ideally, the method would work with well-formed markup, and terrible markup. Whether somebody uses paragraph tags to make paragraphs, or a series of breaks.
Readability does a decent job of exactly this.
It's open source and posted on Google Code.
UPDATE: I see (via HN) that someone has used Readability to mangle RSS feeds into a more useful format, automagically.
think of your standard news/blog/magazine-style website, containing navigation (with submenu's possibly), ads, comments, and the prize - our article/blog/news-body.
How would you determine what information on a news/blog/magazine is the primary data in an automated fashion?
I would probably try something like this:
open URL
read in all links to same website from that page
follow all links and build a DOM tree for each URL (HTML file)
this should help you come up with redundant contents (included templates and such)
compare DOM trees for all documents on same site (tree walking)
strip all redundant nodes (i.e. repeated, navigational markup, ads and such things)
try to identify similar nodes and strip if possible
find largest unique text blocks that are not to be found in other DOMs on that website (i.e. unique content)
add as candidate for further processing
This approach of doing it seems pretty promising because it would be fairly simple to do, but still have good potential to be adaptive, even to complex Web 2.0 pages that make excessive use of templates, because it would identify similiar HTML nodes in between all pages on the same website.
This could probably be further improved by simpling using a scoring system to keep track of DOM nodes that were previously identified to contain unique contents, so that these nodes are prioritized for other pages.
Sometimes there's a CSS Media section defined as 'Print.' It's intended use is for 'Click here to print this page' links. Usually people use it to strip a lot of the fluff and leave only the meat of the information.
http://www.w3.org/TR/CSS2/media.html
I would try to read this style, and then scrape whatever is left visible.
You can use support vector machines to do text classification. One idea is to break pages into different sections (say consider each structural element like a div is a document) and gather some properties of it and convert it to a vector. (As other people suggested this could be number of words, number of links, number of images more the better.)
First start with a large set of documents (100-1000) that you already choose which part is the main part. Then use this set to train your SVM.
And for each new document you just need to convert it to vector and pass it to SVM.
This vector model actually quite useful in text classification, and you do not need to use an SVM necessarily. You can use a simpler Bayesian model as well.
And if you are interested, you can find more details in Introduction to Information Retrieval. (Freely available online)
I think the most straightforward way would be to look for the largest block of text without markup. Then, once it's found, figure out the bounds of it and extract it. You'd probably want to exclude certain tags from "not markup" like links and images, depending on what you're targeting. If this will have an interface, maybe include a checkbox list of tags to exclude from the search.
You might also look for the lowest level in the DOM tree and figure out which of those elements is the largest, but that wouldn't work well on poorly written pages, as the dom tree is often broken on such pages. If you end up using this, I'd come up with some way to see if the browser has entered quirks mode before trying it.
You might also try using several of these checks, then coming up with a metric for deciding which is best. For example, still try to use my second option above, but give it's result a lower "rating" if the browser would enter quirks mode normally. Going with this would obviously impact performance.
I think a very effective algorithm for this might be, "Which DIV has the most text in it that contains few links?"
Seldom do ads have more than two or three sentences of text. Look at the right side of this page, for example.
The content area is almost always the area with the greatest width on the page.
I would probably start with Title and anything else in a Head tag, then filter down through heading tags in order (ie h1, h2, h3, etc.)... beyond that, I guess I would go in order, from top to bottom. Depending on how it's styled, it may be a safe bet to assume a page title would have an ID or a unique class.
I would look for sentences with punctuation. Menus, headers, footers etc. usually contains seperate words, but not sentences ending containing commas and ending in period or equivalent punctuation.
You could look for the first and last element containing sentences with punctuation, and take everything in between. Headers are a special case since they usually dont have punctuation either, but you can typically recognize them as Hn elements immediately before sentences.
While this is obviously not the answer, I would assume that the important content is located near the center of the styled page and usually consists of several blocks interrupted by headlines and such. The structure itself may be a give-away in the markup, too.
A diff between articles / posts / threads would be a good filter to find out what content distinguishes a particular page (obviously this would have to be augmented to filter out random crap like ads, "quote of the day"s or banners). The structure of the content may be very similar for multiple pages, so don't rely on structural differences too much.
Instapaper does a good job with this. You might want to check Marco Arment's blog for hints about how he did it.
Today most of the news/blogs websites are using a blogging platform.
So i would create a set of rules by which i would search for content.
By example two of the most popular blogging platforms are wordpress and Google Blogspot.
Wordpress posts are marked by:
<div class="entry">
...
</div>
Blogspot posts are marked by:
<div class="post-body">
...
</div>
If the search by css classes fails you could turn to the other solutions, identifying the biggest chunk of text and so on.
As Readability is not available anymore:
If you're only interested in the outcome, you use Readability's successor Mercury, a web service.
If you're interested in some code how this can be done and prefer JavaScript, then there is Mozilla's Readability.js, which is used for Firefox's Reader View.
If you prefer Java, you can take a look at Crux, which does also pretty good job.
Or if Kotlin is more your language, then you can take a look at Readability4J, a port of above's Readability.js.