i'm wanting to create an html newsletter template to be emailed out, however, i'm unsure of standard dimensions for it. would a 800w be good? or should i go w/ something smaller?
for webpages my standard is usually 970w, but wasn't sure what would be best practice for html newsletter.
thanks
Bdizzle,
I would recommend that you read this link
You will see that Newsletters can have different widths, There seems to be no major standard, What is recommended is that the width will be about 95% of the page width, as different browsers use the extra margins differently. You will also find that email readers have problems when reading css so applying the guide lines in this tutorial might help you save some time and trouble-shooting down the road.
Be happy, Julian
Ideally the email content should be about 550px wide to fit within most email clients preview window.
If you know for sure your target market can view bigger then you can design bigger.
Loads of email examples over on http://www.beautiful-email-newsletters.com/
Short answer: 400-800 pixels.
What I have read is that HTML newsletter width should be as narrow as possible without being too narrow. For instance, 400-500 pixels for a one column layout is a lower limit. Any less may look too weird.
Today's widescreen monitors allow for more horizontal pixels and most web email clients will either be of the two-column variety (Gmail) or 3-pane layout where the content window bellow the inbox list (Hotmail and Yahoo). In either case, you can be okay with 800 pixels if you're targeting the 1280 wide audience. An older or less technical audience may have older, square monitors.
There is the problem of Outlook having a three-column layout. That limits the width of your email even more. With them, you may want to go even narrower.
I just recently created a template that required an ad banner that is 730 pixels wide. It was near in the wide range, but not so much that most people could not double-click the email an open a new window in Outlook (the web email users should be okay for the most part).
Hope this advice helps.
Related
Regardless of whether it is HTML, XHTML or HTML5 you find those annoying percentages littered throughout the place. Yet... I see an awful lot of websites dare not go near them. Yet I was always encouraged through uni to use them.
So which should I be using? Which would lead to better site design and why?
I'm aware to avoid the use of height although HTML5 really doesn't like me not specifying height if I want to use percentages.
Thanks for taking the time to read.
It really depends on what you do you want to build up.
Sometimes I need to build a website which could be read by people with certain disabilities. If for example also older people visit your site its good to use % so that they could zoom in your page and the layout still looks pretty.
Fixed Design Layouts Fixed design layouts have a specific width and do
not scale to fit the browser window. Websites that make use of it can
be aligned to the left, centre or even aligned to the right as and
when required.
Benefits of Fixed layouts: With fixed design layouts you have control
over the line length, flow and placement of the elements on the web
page. The designer has a fixed space to work with and the line lengths
of the text and the placement of images can be designated easily.
Drawbacks of Fixed layouts: Fixed design layouts tend to leave lots of
empty space on either side of the design when viewed on high screen
resolutions. This dwarfs the size of the web page and gives an
impression that it is floating on the screen.
Fluid Layout Fluid design layouts use percentages instead of pixels to
define their width and they fill the entire browser window. They are
also called fixed or dynamic designs.
Benefits of Fluid layouts: One of the major benefits of fluid design
layouts is their accessibility features. They cater to more number of
users. This is because, whatever may be the screen resolution or
device of the user, fixed design layouts adapt better. It makes use of
the entire browser window by spreading out. This maximizes the area
for the content to e displayed and more information can be seen at one
go. Therefore, there is no empty space on the window screen. This is a
better bet as compared to fixed layouts that leave a great deal of
empty space.
For fonts, you should use percentages (or em's, or rems) if you don't wish to fix the font size in Internet Explorer. If you use pixels, then users of Internet Explorer who change their default font size in their browser settings won't see the fonts increase/decrease. So this makes your text potentially less readable for users in that browser.
A great resource for this is the first chapter of Dan Cederholm's Bulletproof Web Design.
For layout, using percentages or em's will make your design more flexible to changing font sizes/localization etc. This is also covered in the book.
I need to create html email blast which would look different in layout if opened on web vs mobile phone. All the sources say that I should use inline CSS and tables for this because email clients like gmail are very strict on external css and resources. How would one go on designing this ?
Will 960 gs gris system be helpful here ? Has any used it to design email templates ?
Thanks,
Ved
I helped a client of PostageApp create an email template that works well with the desktop and mobile. Here are some things to keep in mind when creating the layout of your email:
Emails are generally kept to 600px in width for best compatibility across the board
Try not to make it image heavy as that makes it very hard to scale for thinner widths (phones!)
Try your best to align everything to the left and not throw too many elements on a single line
It's a bit fickle and I had the best experience by removing as many images as I could and reducing the size of everything to at most 300px wide (fit on my iPhone) and continuously tested it by sending it to my iPhone.
I like to think that simpler is better if you want it to be visible on both web and mobile.
you can use Ink for designing your email. Its a css3 framework to create email templates.
I am just building a new site for a client and want to make sure I serve him best. I am at the process of determining the page width.
First, for the last few years, my pages have been typically about 900 pixels wide and centered in the middle of the browser window. This works really well. That's not the approach I am taking now though. My old standard of 900-1000 pixels seems really small on today's monitors.
I am creating a three column page layout. The leftmost column needs to stick to the left side of the browser. If the browser is set really wide, there is a huge vertical dead zone on the right side of the browser. That's not really a problem since I doubt most people open their browser to 100% wide on a 1600px monitor.
My question is this: Is there a standard pixel width that you assume 90% of the people use to view a web site?
960 pixels!
It has plenty of denominations to allow you to split your page up into various columns. I suggest taking a look at http://960.gs
I know, as you said that it is small compared to your monitor, however there are a lot of users (the majority) who would benefit from keeping this resolution.
You can also consider using a so called "responsive" approach:
http://978.gs/
The idea is that using media queries (and substitute techniques) you adapt your layout to the viewport of your visitor, so ideally you can offer the best content to everyone.
If you made fluid-width pages, this wouldn't be an issue.
Monitors these days are all over the place. You will have to check your analytics to see what your particular audience is using.
If I make a fixed-width page, I usually still shoot for 980px. There are lots of netbooks popping up with resolutions of around 1024x800 and what not. Again though, there is no specific answer to this question, other than making pages without a fixed-width, or checking your own audience.
I'm asking this question purely from a usability standpoint!
Should a website expand/stretch to fill the viewing area when you resize a browser window?
I know for sure there are the obvious cons:
Wide columns of text are hard to read.
Writing html/css using percents can be a pain.
It makes you vulnerable to having your design stretched past it's limits if an image is too wide, or a block of text is added that is too long. (see it's a pain to code the html/css).
The only Pro I can think of is that users who use the font-resizing that is built into their browser won't have to deal with columns that are only a few words long, with a body of white-space on either side.
However, I think that may be a browser problem more than anything else (Firefox 3 allows you to zoom everything instead of just the text, which comes in handy all the time)
edit: I noticed stack overflow is fixed width, but coding horror resizes. It seems Jeff doesn't have a strong preference either way.
Raw HTML does just that. Are you changing your data so that it doesn't render so good in random sized windows?
In the olden days, everyone had VGA screens. Now, that resolution is most uncommon. Who knows what resolutions are going to be common in the future? And why expect a certain minimum width or height?
From a usability viewpoint, demanding a certain resolution from your users is just going to create a degraded experience for anyone not using that resolution. Another thing that comes from this is what is fixed width? I've seen plenty of fixed size windows (popups) that just don't render right because my fonts are different from the designer's.
In terms of web site scaling I like fixed sized web sites that scales nicely using the browsers "zoom" function. I don't want a really wide page with tiny fonts on my 1920 res monitor. I don't know if the web designer has to do anything to make it scale nicely when zoomed, but the zoom in FF3 is awesome, the one in IE7 is useless...
The design should be fluid within sensible bounds.
Use CSS has min-width and max-width properties (which work in every browser, including IE7+) to prevent design from stretching too much.
The important thing is never to have a block of text stretch too wide. If a window is expanded, no block of text should indefinitely stretch to match because reading becomes a difficulty.
Like people have said, it really depends on what information the site is displaying. Two good examples are StackOverflow, and Google Images..
If stackoverflow stretched to fit the screen, longer answers would be annoying to read, because the eye finds it difficult to scan over long lines - this is exactly why newspapers use columns for everything, and why books are the all the same sort of width.
With Google Images, where the content is basically a bunch of 200px wide images, it stretches to fit the browser width and is still perfectly readable.
Basically, bear in mind the eye hates reading long lines of text, and base your design on that. You can design your site so when you increase the font size, all the layout scales nicely with it (The only site I can think of that does this is www.geektechnique.org - press Ctrl+-/= or Ctrl+scrollwheel, and the layout changes width with the font size)
I guess like a lot of things: it depends. I usually do both. Some content stays fixed width to look good or if it can't benefit form more space. other stuff is set to 100% if it seems like it'd be usefull.
This should be decided on how complicated the design of your website is. The more complicated, graphically or component wise (amount of content divs), will determine how well your website will scale. Generally you will find most graphic designers website will not scale because they are graphically intensive. However informational website will scale to make the best use of readable space on the screen and are not complicated for ease of use. Its a matter of preference really.
I think it depends on the content of the site. Sites like SOFlow, Forums, and other sites have an emphasis on reading lots of details, so having more real estate to do so is a big benefit in my mind. The less vertical scroll, the better.
However, for sites a little less demanding on the reading level, even blogs or retail sites where you're simply displaying an individual product, having a fixed width allows you to keep things more concise.
I'm a big fan of fully-fluid designs. As to the usability complaints about lines of text that are too long... if they're too long because of the size of my browser window, then I can just as easily make the window narrower as I can make it wider.
This is a matter of styling preference. Both can be equally usable depending on implementation. Columns can also be used, if the screen gets wide enough. Personally, I find it annoying when there is a single, narrow column of text going down the screen.
Edit for 2012: Yes, your website should respond to the size of the window it is being displayed in.
There are many places to read more about this, including:
http://johnpolacek.github.com/scrolldeck.js/decks/responsive/
http://www.abookapart.com/products/responsive-web-design
http://en.wikipedia.org/wiki/Responsive_Web_Design
Note: if you use the zoom functionality in your browser, a fixed layout squashes the text, whereas a fluid layout allows it to take up the whole screen.
Maybe this is just a browser problem, but it's definately an argument in favor of fluid
Paragraph widths larger than your display make a web site completely unusable. You have to jiggle the horizontal scrollbar back and forth for every single line you read. I'm doing a web design subject at university and the textbook calls the designs which adapt to your screen width fluid layout.
I'm designing my big class project using fluid layout, it's a bit more trouble than fixed width. I suspect none of the other students will use it, the markers won't notice and none of the professional sites we're imitating are fluid either.
I'd say fluid all the way. The user can always go back to a smaller size window if he doesn't like the result of enlarging it, but he can't do anything about a fixed layout.
If you really, really hate the idea of your site looking ugly because of something a user with a large screen does, then for the sake of all that is true and beautiful, at least never use pixel-based fixed layouts! CSS has these neat text-relative size units like "em" that allow parts of your page to scale with the font size while others (like images) stay in their "natural" size.
Why not use them and make your page scale well without relying on the less flexible "scale everything" of FF3 that's really just a workaround for sites that use a dumb pixel-based fixed layout?
A lot of people are saying things like "this is a matter of taste" or "I don't like big fonts on my high-pixel display." Number of pixels has nothing to do with it, and it's not a matter of taste. It's a matter of DPI, which is directly related to display resolution and font size. If your layout scales along with the DPI of the fonts (by being specified in ems for instance, and using SVG), then you end up with very beautiful, very crisp websites that work optimally with any display.
http://www.boutell.com/newfaq/creating/anyresolution.html
There's probably a compromise design between fixed and fluid designs. You can design a site fluid-like but set the css property max-width to 1024 (or whatever). This means you get a fluid layout when the window width is less then 1024 and fixed width when it is greater.
Then narrow screen users (like my 800 pixel eee 701) don't have to twiddle the horizontal scrollbar to read every single line and wide screen users (who don't know how to resize their browser window) don't get 500 character wide, 1 character high paragraphs.
Now that most of the major browsers support full page zoom (at present, the only notable exception being Google Chrome), are liquid or elastic layouts no longer needed? Is the relative pain of building liquid/elastic layouts worth the effort? Are there any situations where a liquid layout would still be of benefit? Is full page zoom the real solution it at first appears to be?
Yes, because there are a vast variety of screens out there commonly ranging from 15" to 32".
There is also some variation in what people consider a "comfortable" font size.
All of which adds up to quite a range of sizes that your content will need to fit into.
If anything, liquid layout is becoming even more necessary as we scale up to huge monitors, and down to cellphone devices.
Doing full page zoom in CSS isn't really worth it, especially as most browsers now do this kind of zooming natively (and do it much better - ref [img] tags).
As to using fixed width, there is a secondary feature with this... if you increase the font size, less words will be shown per line, which can help some people with reading.
As in, have you ever read a block of text which is extremely wide, and found that you have read the same line twice? If the line height was increased (same effect though font-size), with less words per line, this becomes less of an issue.
Yes, yes yes! Having to scroll horizontally on a site because some designer assumed the users always maximize their browsers is a huge pet peeve for me and I'm sure I'm not alone. On top of that, as someone with really crappy vision, let me say that full page zooming works best when the layout is liquid. Otherwise you end up with your nav bar off the (visible) screen.
I had a real world problem with this. The design called for a fixed width page within a nice border. Fitted within 800 pixels wide minus a few pixels for the browser window. Subtract 200 pixels for the left menu and the content area was about 600 pixels wide.
The problem was, part of the site content was dynamic, resulting in users editing and browsing data in tables, on their nice 1280x1024 screens, with tables restricted to 600 pixels wide.
You should allow for the width of the browser window in dynamic content, unless that dynamic content is going to be predominantly text.
Stretchy layouts are not so much about zooming as they are about wrapping - allowing a user to fit more information on screen if the screen is higher resolution while still making the content acessible for those with lower resolution screens. Page zooming does not achieve this.
i think liquid layouts are still needed, even though browsers have this full page zoom feature i bet a lot of people dont know about it or know how to use it.
Page zoom is horrible from an accessibility perspective. It's the equivalent of saying "we couldn't be bothered to design our pages properly [designers], so have a larger font and scroll the page horizontally [browser developers]". I cannot believe Firefox jumped off the cliff after Microsoft and made this the default.
Yes - you don't know what resolution the reader is using, or what size screen - or even if accessibility is required/used. As mentioned above, not everybody knows about full page zoom - I know about it, but hardly use it...
Only your own site's visitors can tell you if liquid layouts are still relevant for your site.
Using a framework such as the YUI-CSS and Google Website Optimizer it's pretty easy to see what your visitors prefer and lay aside opinion and instead rely on cold hard results.
Liquid layouts can cause usability problems, though.
Content containers that become too wide become exceptionally difficult to read.
Many blogs have fixed width content containers specifically for this reason.
Alternatively, you can create multi-column content containers so that you get an effect like a newspaper, with its multiple columns of thin containers of text. This can be difficult to do, though.