Alternatives to traditional relational databases for activity streams - mysql

I'm wondering if some other non-relational database would be a good fit for activity streams - sort of like what you see on Facebook, Flickr (http://www.flickr.com/activity), etc. Right now, I'm using MySQL but it's pretty taxing (I have tens of millions of activity records) and since they are basically read-only once written and always viewed chronologically, I was thinking that an alternative DB might work well.
The activities are things like:
6 PM: John favorited Bacon
5:30 PM: Jane commented on Snow Crash
5:15 PM: Jane added a photo of Bacon to her album
The catch is that unlike Twitter and some other systems, I can't just simply append activities to lists for each user who is interested in the activity - if I could it looks like Redis would be a good fit (with its list operations).
I need to be able to do the following:
Pull activities for a set or subset of people who you are following ("John" and "Jane"), in reverse date order
Pull activities for a thing (like "Bacon") in reverse date order
Filter by activity type ("favorite", "comment")
Store at least 30 million activities
Ideally, if you added or removed a person who you are following, your activity stream would reflect the change.
I have been doing this with MySQL. My "activities" table is as compact as I could make it, the keys are as small as possible, and the it is indexed appropriately. It works, but it just feels like the wrong tool for this job.
Is anybody doing anything like this outside of a traditional RDBMS?
Update November 2009: It's too early to answer my own question, but my current solution is to stick with MySQL but augment with Redis for fast access to the fresh activity stream data. More information in my answer here: How to implement the activity stream in a social network...
Update August 2014: Years later, I'm still using MySQL as the system of record and using Redis for very fast access to the most recent activities for each user. Dealing with schema changes on a massive MySQL table has become a non-issue thanks to pt-online-schema-change

I'd really, really, suggest stay with MySQL (or a RDBMS) until you fully understand the situation.
I have no idea how much performance or much data you plan on using, but 30M rows is not very many.
If you need to optimise certain range scans, you can do this with (for example) InnoDB by choosing a (implicitly clustered) primary key judiciously, and/or denormalising where necessary.
But like most things, make it work first, then fix performance problems you detect in your performance test lab on production-grade hardware.
EDIT:Some other points:
key/value database such as Cassandra, Voldermort etc, do not generally support secondary indexes
Therefore, you cannot do a CREATE INDEX
Most of them also don't do range scans (even on the main index) because they're using hashing to implement partitioning (which they mostly do).
Therefore they also don't do range expiry (DELETE FROM tbl WHERE ts < NOW() - INTERVAL 30 DAYS)
Your application must do ALL of this itself or manage without it; secondary indexes are really the killer
ALTER TABLE ... ADD INDEX takes quite a long time in e.g. MySQL with a large table, but at least you don't have to write much code to do it. In a "nosql" database, it will also take a long time BUT also you have to write heaps and heaps of code to maintain the new secondary index, expire it correctly, AND modify your queries to use it.
In short... you can't use a key/value database as a shortcut to avoid ALTER TABLE.

I am also planning on moving away from SQL. I have been looking at CouchDB, which looks promising. Looking at your requirements, I think all can be done with CouchDB views, and the list api.

It seems to me that what you want to do -- Query a large set of data in several different ways and order the results -- is exactly and precisely what RDBMeS were designed for.
I doubt you would find any other datastore that would do this as well as a modern commercial DBMS (Oracle, SQLServer, DB2 etc.) or any opn source tool that would accomplish
this any better than MySql.
You could have a look at Googles BigTable, which is really a relational database but
it can present an 'object'y personality to your program. Its exceptionaly good for free format text
searches, and complex predicates. As the whole thing (at least the version you can download) is implemented in Python I doubt it would beat MySql in a query marathon.

For a project I once needed a simple database that was fast at doing lookups and which would do lots of lookups and just an occasional write. I just ended up writing my own file format.
While you could do this too, it is pretty complex, especially if you need to support it from a web server. With a web server, you would at least need to protect every write to the file and make sure it can be read from multiple threads. The design of this file format is something you should work out as good as possible with plenty of testing and experiments. One minor bug could prove fatal for a web project in this style, but if you get it working, it can work real well and extremely fast.
But for 99.999% of all situations, you don't want such a custom solution. It's easier to just upgrade the hardware, move to Oracle, SQL Server or InterBase, use a dedicated database server, use faster hard disks, install more memory, upgrade to a 64-bit system. Those are the more generic tricks to improve performance with the least effort.

I'd recommend learning about message queue technology. There are several open-source options available, and also robust commercial products that would serve up the volume you describe as a tiny snack.

CouchDB is schema-free, and it's fairly simple to retrieve a huge amount of data quickly, because you are working only with indexes. You are not "querying" the database each time, you are retrieving only matching keys (which are pre-sorted making it even faster).
"Views" are re-indexed everytime new data is entered into the database, but this takes place transparently to the user, so while there might be potential delay in generating an updated view, there will virtually never be any delay in retrieving results.
I've just started to explore building an "activity stream" solution using CouchDB, and because the paradigm is different, my thinking about the process had to change from the SQL thinking.
Rather than figure out how to query the data I want and then process it on the page, I instead generate a view that keys all documents by date, so I can easily create multiple groups of data, just by using the appropriate date key, essentially running several queries simultaneously, but with no degradation in performance.
This is ideal for activity streams, and I can isolate everything by date, or along with date isolation I can further filter results of a particular subtype, etc - by creating a view as needed, and because the view itself is just using javascript and all data in CouchDB is JSON, virtually everything can be done client-side to render your page.

Related

How to: log and anlyze clicks, pageviews and sessions to optimize conversion

We have a medium size e-commerce site. We sell books. On said site we have promotions, user recommendations, regular book pages, related books, etcetera. Quite similar to amazon.com except ofcourse the volume of the site.
We have a traditional LAMP setup, where the M still stands for MariaDB.
TPTB want to log and analyze user behaviour in order to optimize conversion.
Bottom line, each click has to be logged, I think. (I fear)
This will add up to a few million clicks every month. The system has to be able to go back in time at least 3 years.
Questions that might be asked the system are: Given a page (eg: homepage), and clicks on a promotional banner, which color of said banner gives the best conversion. Now split that question into new and returning customers. (Multi-dimensional or A/B-testing) Or, given a view of book A and B, which books do users buy next. The range of queries is going to be very wide. Aggregating the data will be pointless.
I have serious doubts about MySQL's ability to provide a good platform for storing, analyzing and querying this data. We could store the rows, feeding them to MySQL via RabbitMQ as to avoid delays, but query and analyze this data efficiently might not be optimal in MySQL, given 50M rows.
There have been a number of articles about using MongoDB to store analytical data. But all the posts seem to increment a counter in a document (pre-aggregating the data), which is not good enough for us.
The big question is: Is there any database (or other system) that is particularly well-suited to store and analyze data like this? Might MySQL still do the trick? Am I correct in my assessment that MongoDB probably might not be of any added value here?
If I understand correctly, then you only want to have reports with aggregated data done say once a day (As opposed to "live")? If that's the case, I would suggest to use Hadoop, as it allows you to run massive Map/Reduce jobs running this aggregations for you, and then present you with a report. At this amount of data, any "live" solution will just not work.
If you don't want to mess with the complexity of Hadoop and Map/Reduce, then perhaps MongoDB might work. It has quite a powerful aggregation framework that can be tasked to do many aggregations in a sort-of-live environment. It's not really meant for running at every pageview, but it's also not a "let's do this once a day" kinda thing. It depends a little bit on your data aggregation requirements whether the Aggregation Framework can help you, but if it doesn't, then MongoDB also supports Map/Reduce for some more complex tasks (at a slower pace). MongoDB is a quite a good fit, as you can have large write performance - if one node doesn't work, you can always shard to have higher write performance.
If your primary convern is to offer recommendations based on past user choices, you may also consider a graph database like Neo4j or FlockDB.
Those database would allow you to build relationship between buyers and the items they bought (which should be a lot less data to store, since you will have a lot less user data redundancies) which you can use to do some Triadic closure processes- In other words finding out what similar users bought that user 'A' did not buy yet.
I can not say I have done it yet, but I am also seriously looking into this.
Otherwise MongoDB in addition to the Map Reduce paradigm, has now (v 2.4.6) an Aggregation Pipeline Framework that I have found very powerful.

Which is the right database for the job?

I am working on a feature and could use opinions on which database I should use to solve this problem.
We have a Rails application using MySQL. We have no issues with MySQL and it runs great. But for a new feature, we are deciding whether to stay MySQL or not. To simplify the problem, let's assume there is a User and Message model. A user can create messages. The message is delivered to other users based on their association with the poster.
Obviously there is an association based on friendship but there are many many more associations based on the user's profile. I plan to store some metadata about the poster along with the message. This way I don't have to pull the metadata each time when I query the messages.
Therefore, a message might look like this:
{
id: 1,
message: "Hi",
created_at: 1234567890,
metadata: {
user_id: 555,
category_1: null,
category_2: null,
category_3: null,
...
}
}
When I query the messages, I need to be able to query based on zero or more metadata attributes. This call needs to be fast and occurs very often.
Due to the number of metadata attributes and the fact any number can be included in a query, creating SQL indexes here doesn't seem like a good idea.
Personally, I have experience with MySQL and MongoDB. I've started research on Cassandra, HBase, Riak and CouchDB. I could use some help from people who might have done the research as to which database is the right one for my task.
And yes, the messages table can easily grow into millions or rows.
This is a very open ended question, so all we can do is give advice based on experience. The first thing to consider is if it's a good idea to decide on using something you haven't used before, instead of using MySQL, which you are familiar with. It's boring not to use shiny new things when you have the opportunity, but believe me that it's terrible when you've painted yourself in a corner because you though that the new toy would do everything it said on the box. Nothing ever works the way it says in the blog posts.
I mostly have experience with MongoDB. It's a terrible choice unless you want to spend a lot of time trying different things and realizing they don't work. Once you scale up a bit you basically can't use things like secondary indexes, updates, and other things that make Mongo an otherwise awesomely nice tool (most of this has to do with its global write lock and the database format on disk, it basically sucks at concurrency and fragments really easily if you remove data).
I don't agree that HBase is out of the question, it doesn't have secondary indexes, but you can't use those anyway once you get above a certain traffic load. The same goes for Cassandra (which is easier to deploy and work with than HBase). Basically you will have to implement your own indexing which ever solution you choose.
What you should consider is things like if you need consistency over availability, or vice versa (e.g. how bad is it if a message is lost or delayed vs. how bad is it if a user can't post or read a message), or if you will do updates to your data (e.g. data in Riak is an opaque blob, to change it you need to read it and write it back, in Cassandra, HBase and MongoDB you can add and remove properties without first reading the object). Ease of use is also an important factor, and Mongo is certainly easy to use from the programmer's perspective, and HBase is horrible, but just spend some time making your own library that encapsulates the nasty stuff, it will be worth it.
Finally, don't listen to me, try them out and see how they perform and how it feels. Make sure you try to load it as hard as you can, and make sure you test everything you will do. I've made the mistake of not testing what happens when you remove lots of data in MongoDB, and have paid for that dearly.
I would recommend to look at presentation about Why databases suck for messaging which is mainly targeted on the fact why you shouldn't use databases such as MySQL for messaging.
I think in this scenario CouchDB's changes feed may come quite handy although you probably would also have to create some more complex views based on querying message metadata. If speed is critical try to also look at redis which is really fast and comes with pub/sub functionality. MongoDB with it's ad hoc queries support may also be a decent solution for this use case.
I think you're spot-on in storing metadata along with each message! Sacrificing storage for faster retrieval time is probably the way to go. Note that it could get complicated if you ever need to change a user's metadata and propagate that to all the messages. You should consider how often that might happen, whether you'll actually need to update all the message records, and based on that whether it's worth paying the price for the sake of less queries (it probably is worth it, but that depends on the specifics of your system).
I agree with #Andrej_L that Hbase isn't the right solution for this problem. Cassandra falls in with it for the same reason.
CouchDB could solve your problem, but you're going to have to define views (materialized indices) for any metadata you're going to want to query. If the whole point of not using MySQL here is to avoid indexing everything, then Couch is probably not the right solution either.
Riak would be a much better option since it queries your data using map-reduce. That allows you to build any query you like without the need to pre-index all your data as in couch. Millions of rows are not a problem for Riak - no worries there. Should the need arise, it also scales very well by simply adding more nodes (and it can balance itself too, so this is really a non-issue).
So based on my own experience, I'd recommend Riak. However, unlike you, I've no direct experience with MongoDB so you'll have to judge it agains Riak yourself (or maybe someone else here can answer on that).
From my experience with Hbase is not good solution for your application.
Because:
Doesn't contain secondary index by default(you should install plugins or something like these). So you can effectively search only by primary key. I have implemented secondary index using hbase and additional tables. So you can't use this one in online application because of for getting result you should run map/reduce job and it will take much time on million data.
It's very difficult to support and adjust this db. For effective work you will use HBAse with Hadoop and it's necessary powerful computers or several ones.
Hbase is very useful when you need make aggregation reports on big amount of data. It seems that you needn't.
Due to the number of metadata attributes and the fact any number can
be included in a query, creating SQL indexes here doesn't seem like a
good idea.
It sounds like you need a join, so you can mostly forget about CouchDB till they sort out the multiview code that was worked on (not actually sure it is still worked on).
Riak can query as fast as you make it, depends on the nodes
Mongo will let you create an index on any field, even if that is an array
CouchDB is very different, it builds indexes using a stored Map-Reduce(but without the reduce) they call a "view"
RethinkDB will let you have SQL but a little faster
TokuDB will too
Redis will kill all in speed, but it's entirely stored in RAM
single level relations can be done in all of them, but differently for each.

Solr vs. MySQL performance for autocomplete

In one of our applications, we need to hold some plain tabular data and we need to be able to perform user-side autocompletion on one of the columns.
The initial solution we came up with, was to couple MySQL with Solr to achieve this (MySQL to hold data and Solr to just hold the tokenized column and return ids as result). But something unpleasant happened recently (developers started storing some of the data in Solr, because the MySQL table and the operations done on it are nothing that Solr can not provide) and we thought maybe we could merge them together and eliminate one of the two.
So we had to either: (1) move all the data to Solr (2) use MySQL for autocompletion
(1) sounded terrible so I gave it a shot with (2), I started with loading that single column's data into MySQL, disabled all caches on both MySQL and Solr, wrote a tiny webapp that is able to perform very similar queries [1] on both databases, and fired up a few JMeter scenarios against both in a local and similar environment. The results show a 2.5-3.5x advantage for Solr, however, I think the results may be totally wrong and fault prone.
So, what would you suggest for:
Correctly benchmarking these two systems, I believe you need to
provide similar[to MySQL] environment to JVM.
Designing this system.
Thanks for any leads.
[1] SELECT column FROM table WHERE column LIKE 'USER-INPUT%' on MySQL and column:"USER-INPUT" on Solr.
I recently moved a website over from getting its data from the database (postgres) to getting all data from Solr. Unbelievable difference in speed. We also have autocomplete for Australian suburbs (about 15K of them) and it finds them in a couple of milliseconds, so the ajax auto-complete (we used jQuery) reacts almost instantly.
All updates are done against the original database, but our site is a mostly-read site. We used triggers to fire events when records were updated and that spawns a reindex into Solr of the record.
The other big speed improvement was pre-caching data required to render the items - ie we denormalize data and pre-calculate lots of stuff at Solr indexing time so the rendering is easy for the web guys and super fast.
Another advantage is that we can put our site into read-only mode if the database needs to be taken offline for some reason - we just fall back to Solr. At least the site doesn't go fully down.
I would recommend using Solr as much as possible, for both speed and scalability.

DB design and optimization considerations for a social application

The usual case. I have a simple app that will allow people to upload photos and follow other people. As a result, every user will have something like a "wall" or an "activity feed" where he or she sees the latest photos uploaded from his/her friends (people he or she follows).
Most of the functionalities are easy to implement. However, when it comes to this history activity feed, things can easily turn into a mess because of pure performance reasons.
I have come to the following dilemma here:
i can easily design the activity feed as a normalized part of the database, which will save me writing cycles, but will enormously increase the complexity when selecting those results for each user (for each photo uploaded within a certain time period, select a certain number, whose uploaders I am following / for each person I follow, select his photos )
An optimization option could be the introduction of a series of threshold constraints which, for instance would allow me to order the people I follow on the basis of the date of their last upload, even exclude some, to save cycles, and for each user, select only the 5 (for example) last uploaded photos.
The second approach is to introduce a completely denormalized schema for the activity feed, in which every row represents a notification for one of my followers. This means that every time I upload a photo, the DB will put n rows in this "drop bucket", n meaning the number of people I follow, i.e. lots of writing cycles. If I have such a table, though, I could easily apply some optimization techniques such as clever indexing, as well as pruning entries older than a certain period of time (queue).
Yet, a third approach that comes to mind, is even a less denormalized schema where the server side application will take some part of the complexity off the DB. I saw that some social apps such as friendfeed, heavily rely on the storage of serialized objects such as JSON objects in the DB.
I am definitely still mastering the skill of scalable DB design, so I am sure that there are many things I've missed, or still to learn. I would highly appreciate it if someone could give me at least a light in the right direction.
If your application is successful, then it's a good bet that you'll have more reads than writes - I only upload a photo once (write), but each of my friends reads it whenever they refresh their feed. Therefore you should optimize for fast reads, not fast writes, which points in the direction of a denormalized schema.
The problem here is that the amount of data you create could quickly get out of hand if you have a large number of users. Very large tables are hard on the db to query, so again there's a potential performance issue. (There's also the question of having enough storage, but that's much more easily solved).
If, as you suggest, you can delete rows after a certain amount of time, then this could be a good solution. You can reduce that amount of time (up to a point) as you grow and run into performance issues.
Regarding storing serialized objects, it's a good option if these objects are immutable (you won't change them after writing) and you don't need to index them or query on them. Note that if you denormalize your data, it probably means that you have a single table for the activity feed. In that case I see little gain in storing blobs.
If you're going the serialized objects way, consider using some NoSQL solution, such as CouchDB - they're better optimized for handling that kind of data, so in principle you should get better performance for the same hardware setup.
Note that I'm not suggesting that you move all your data to NoSQL - only for that part where it's a better solution.
Finally, a word of caution, spoken from experience: building an application that can scale is hard and takes time better spent elsewhere. You should spend your times worrying about how to get millions of users to your app before you worry about how you're going to serve those millions - the first is the more difficult problem. When you get to the point that you're hugely successful, you can re-architect and rebuild your application.
There are many options you can take
Add more hardware, Memory, CPU -- Enter cloud hosting
Hows 24GB of memory sound? Most of your importantly accessed DB information can fit just in memory.
Choose a host with expandable SSDs.
Use an events based system in your application to write the "history" of all users. So it will be like so: id, user_id, event_name, date, event_parameters' -- an example would be: 1, 8, CHANGED_PROFILE_PICTURE, 26-03-2011 12:34, <id of picture> and most important of all, this table will be in memory. No longer need to worry about write performance. After the records go past i.e. 3 days they can be purged into another table (in non-memory) and included into the query results, if the user chooses to go back that far. By having all this in one table you remove having to do multiple queries and SELECTs to build up this information.
Consider using INNODB for the history/feeds table.
Good Resources to read
Exploring the software behind Facebook, the world’s largest site
Digg: 4000% Performance Increase by Sorting in PHP Rather than MySQL
Caching & Performance: Lessons from Facebook
I would probably start with using a normalized schema so that you can write quickly and compactly. Then use non transactional (no locking) reads to pull the information back out making sure to use a cursor so that you can process the results as they're coming back as opposed to waiting for the entire result set. Since it doesn't sound like the information has any particular critical implications you don't really need to worry about a lock of the concerns that would normally push you away from transactional reads.
These kind of problems are why currently NOSql solutions used these days. What I did in my previos projecs is really simple. I don't keep user->wall user->history which contains purely feed'ids in memory stores(my favorite is redis). so in every insert I do 1 insert operation on database and (n*read optimization) insert operation in memory store. I design memory store to optimize my reads. if I want to filter user history (or wall) for videos I put a push feedid to a list like user::{userid}::wall::videos.
Well ofcourse you can purely build the system in memstores aswell but its nice to have 2 systems doing what they are doing the best.
edit :
checkout these applications to get an idea:
http://retwis.antirez.com/
http://twissandra.com/
I'm reading more and more about NoSQL solutions and people suggesting them, however no one ever mentions drawbacks of such choice.
Most obvious for me is lack of transactions - imagine if you lost a few records every now and then (there are cases reporting this happens often).
But, what I'm surprised with is that no one mentions MySQL being used as NoSQL - here's a link for some reading.
In the end, no matter what solution you choose (relational database or NoSQL storage), they scale in similar manner - by sharding data across network (naturally, there are more choices but this is the most obvious one). Since NoSQL does less work (no SQL layer so CPU cycles aren't wasted on interpreting SQL), it's faster, but it can hit the roof too.
As Elad already pointed out - building an app that's scalable from the get go is a painful process. It's better that you spend time focusing on making it popular and then scale it out.

Switching from MySQL to Cassandra - Pros/Cons?

For a bit of background - this question deals with a project running on a single small EC2 instance, and is about to migrate to a medium one. The main components are Django, MySQL and a large number of custom analysis tools written in python and java, which do the heavy
lifting. The same machine is running Apache as well.
The data model looks like the following - a large amount of real time data comes in streamed from various networked sensors, and ideally, I'd like to establish a long-poll approach rather than the current poll every 15 minutes approach (a limitation of computing stats and writing into the database itself). Once the data comes in, I store the raw version in
MySQL, let the analysis tools loose on this data, and store statistics in another few tables. All of this is rendered using Django.
Relational features I would need -
Order by [SliceRange in Cassandra's API seems to satisy this]
Group by
Manytomany relations between multiple tables [Cassandra SuperColumns seem to do well for one to many]
Sphinx on this gives me a nice full text engine, so thats a necessity too. [On Cassandra, the Lucandra project seems to satisfy this need]
My major problem is that data reads are extremely slow (and writes aren't that hot either). I don't want to throw a lot of money and hardware on it right now, and I'd prefer something that can scale easily with time. Vertically scaling MySQL is not trivial in that sense (or cheap).
So essentially, after having read a lot about NOSQL and experimented with things like MongoDB, Cassandra and Voldemort, my questions are,
On a medium EC2 instance, would I gain any benefits in reads/writes by shifting to something like Cassandra? This article (pdf) definitely seems to suggest that. Currently, I'd say a few hundred writes per minute would be the norm. For reads - since the data changes every 5 minutes or so, cache invalidation has to happen pretty quickly. At some point, it should be able to handle a large number of concurrent users as well. The app performance currently gets killed on MySQL doing some joins on large tables even if indexes are created - something to the order of 32k rows takes more than a minute to render. (This may be an artifact of EC2 virtualized I/O as well). Size of tables is around 4-5 million rows, and there are about 5 such tables.
Everyone talks about using Cassandra on multiple nodes, given the CAP theorem and eventual consistency. But, for a project that is just beginning to grow, does it make sense
to deploy a one node cassandra server? Are there any caveats? For instance, can it replace MySQL as a backend for Django? [Is this recommended?]
If I do shift, I'm guessing I'll have to rewrite parts of the app to do a lot more "administrivia" since I'd have to do multiple lookups to fetch rows.
Would it make any sense to just use MySQL as a key value store rather than a relational engine, and go with that? That way I could utilize a large number of stable APIs available, as well as a stable engine (and go relational as needed). (Brett Taylor's post from Friendfeed on this - http://bret.appspot.com/entry/how-friendfeed-uses-mysql)
Any insights from people who've done a shift would be greatly appreciated!
Thanks.
Cassandra and the other distributed databases available today do not provide the kind of ad-hoc query support you are used to from sql. This is because you can't distribute queries with joins performantly, so the emphasis is on denormalization instead.
However, Cassandra 0.6 (beta officially out tomorrow, but you can build from the 0.6 branch yourself if you're impatient) supports Hadoop map/reduce for analytics, which actually sounds like a good fit for you.
Cassandra provides excellent support for adding new nodes painlessly, even to an initial group of one.
That said, at a few hundred writes/minute you're going to be fine on mysql for a long, long time. Cassandra is much better at being a key/value store (even better, key/columnfamily) but MySQL is much better at being a relational database. :)
There is no django support for Cassandra (or other nosql database) yet. They are talking about doing something for the next version after 1.2, but based on talking to django devs at pycon, nobody is really sure what that will look like yet.
If you're a relational database developer (as I am), I'd suggest/point out:
Get some experience working with Cassandra before you commit to its use on a production system... especially if that production system has a hard deadline for completion. Maybe use it as the backend for something unimportant first.
It's proving more challenging than I'd anticipated to do simple things that I take for granted about data manipulation using SQL engines. In particular, indexing data and sorting result sets is non-trivial.
Data modelling has proven challenging as well. As a relational database developer you come to the table with a lot of baggage... you need to be willing to learn how to model data very differently.
These things said, I strongly recommend building something in Cassandra. If you're like me, then doing so will challenge your understanding of data storage and make you rethink a relational-database-fits-all-situations outlook that I didn't even realize I held.
Some good resources I've found include:
Dominic Williams' Cassandra blog posts
Secondary Indexes in Cassandra
More from Ed Anuff on indexing
Cassandra book (not fantastic, but a good start)
"WTF is a SuperColumn" pdf
The Django-cassandra is an early beta mode. Also Django didn't made for no-sql databases. The key in Django ORM is based on SQL (Django recommends to use PostgreSQL). If you need to use ONLY no-sql (you can mix sql and no-sql in same app) you need to risky use no-sql ORM (it significantly slower than traditional SQL orm or direct use of No-SQL storage). Or you'll need to completely full rewrite django ORM. But in this case i can't presume, why you need Django. Maybe you can use something else, like Tornado?