Chrome Web Store extension download count - google-chrome

I made an app as an extension on Chrome Web Store. I would like to know the download count for my extension.
From the developer's dashboard I can access to Statistics, but the graphic starts in 21/5/2015 (three months ago) and the CSV file too.
How can I see the complete download history?

Creating a Google Analytics account using it to track installs is probably a pretty close estimate of downloads.
Once you create your Analytics account, you create a new property with the default URL being your extension page. For example, https://chrome.google.com/webstore/detail/<extension-name>/<extension-id>
Once you get your tracking id, add that to the edit page for your extension in the webstore developer dashboard.
Once you have done that go to the Analytics admin panel and on the right click Goals. Add a new Custom goal of Destination type for the RegEx match of /track_install/.*.
You can now add a graph of this goal completion to track installs.
Here is a comparison of the data collected by Google Analytics and the Statistics in the webstore developer dashboard.

Related

How to set up a conversion event for a Chrome Extension install?

The Chrome Web Store allows you to add a Google Analytics UA tracking number to your Chrome Extension's page, however I can't find a way to integrate it directly with Google Ads to be able to track installs -- and to be able to track what keywords lead to higher or lower install rates.
Is there a simple method of doing this?
Thanks

How to track Chrome Extension installs, via Google Analytics + Google Ads?

I have created a Chrome Extension, hosted on the Chrome Web Store, and I'm driving PPC ad traffic to it via Google Ads.
My goal is to be able to track, what percent of users searching Keyword A, vs Keyword B, vs Keyword C, ultimately download the Chrome Extension. However there is a shockingly small amount of information/documentation online about how to track and set up any of this.
Here's what I've done:
Inside of Google Analytics, I created a new Property for the Extension. For the Data Stream, I link to the Chrome Web Store page for the extension.
On that Data Stream page inside of Google Analytics, I copied the Measurement ID, which is something like "G-R57QV4PBCE"
I then pasted that, inside of the Chrome Web Store developer editor page, for the Chrome Extension, where it asks for a Google Analytics ID.
Inside of Google Ads? Under "Linked Accounts"? I found Google Analytics, found the specific property which contains that Chrome Extension data stream, and I linked that.
So my understanding is that all of these things should now be linked -- the Chrome Web Store Extension page is linked with Google Analytics, which should track all of the install information on there. Then the Google Analytics page is integrated with the Google Ads account, meaning I should be able to ultimately see information about -- What percent of people who searched Keyword A or Keyword B, ultimately landed on the Web Store page, and installed the extension -- correct?
Am I missing anything here? Any additional steps or anything to be able to track this correctly? Do I need to add UTM parameters to the Google Ads link I use to drive traffic to the web store? Do I need to set up any custom events inside of Google Analytics to be able to correctly track what I'm trying to track?
Thanks

Problems Accessing Google Sheets Addon

I created a google sheets addon that pulls some information from gmail and displays it in a specific format on a worksheet. This addon is to be used only by my account so I've set it as unlisted in the webstore. I've published this addon to google and paid my $5. It looks like everything got accepted just fine and when I see the definition of the addon on the store it says: Published / GAM: Pending under Status.
Initially, when I clicked on the Addon's Name in the Developer Dashboard I was able to see what the Addon would look like in the store and there was a link to install the addon for free. When I would click this link I would get taken to an empty google sheet and then after a few seconds I would get a pop-up that would say "Add-on not found. Try again, or check back later." I did as suggested and tried several times later with no luck. Then after a while when I now visit the chrome developer dashboard and I click the addon's Name I get taken to the G-Suite Market place page not the addon's page. I tried replushing the addon but still got the same results.
Does it take hours for google to process unlisted addons? Is there something that I a missing? I read something about google store migrating to G suite market place, is this part of the problem?
When the Add-ons menu is choosen in a Google spreadsheet, and the "Get add-ons" menu item is clicked, the GSuite Marketplace now opens by default.
The changes that you have experienced are because of the migration of add-ons from the Chrome Web Store to the GSuite Marketplace.
It is still possible to navigate to your listing in the Chrome Web Store, but you can't do that through the old Chrome Web Store developer dashboard. You need to go to the new Developer Dashboard. The problem is, that even though you can see the unlisted add-on listing in the Chrome Web Store, it can't be installed.
New Chrome Web Store Developer Dashboard
In the status column you will see a Published-Unlisted status for your add-on.
If you don't use the new Chrome Web Store developer dashboard, then you may not be able to find your listing at all for add-on published as unlisted.

Questions webstore

I need some light on the matter of Chrome Webstore registration.
I'm still confused despite searching through the web: the "app" will be only private for the site (we're trying to develop a Elgg plugin for our website that will allow users to access their drives).
1) for testing, do I need to register it (I did a search but some say yes like in the Google Drive SDK documentation, some say no in the google-drive-sdk tags)?
2) when the plugin is finished, tested and ready to go live for our users, do I still need to register it and pay 5$?
Thanks you for the answer you can provide us.
You don't need to register your app on the Chrome Web Store if you don't want to integrate with the Google Drive web UI: having the option to create a new file or open a file with your app directly from Google Drive.
Also, it might be easier for you not to create a Chrome Web Store listing while developing.
If you do need to integrate with the Google Drive web UI, but don't want your app to be public, you can publish your app to Trusted Testers only.

Chrome store statistics

I'm building a funnel for our chrome extension using Google analytics.
When it comes to the chrome store stats at the beginning of the funnel, the data the developer's dashboard provides is limited (impressions & installations only).
I'm looking for data such as referrals to my extension page, the amount of people who clicked on the extension page but didn't install it (not impressions).
Can this data be found in the dashboard or GA? where? and if not, how can I otherwise track this?
Thank you very much!
Efrat
You can add a Google Analytics ID to your projects from the Developer Dashboard. Create a new account in Analytics, click on "Edit" next to your project in the Chrome Developer Dashboard, and add the ID near the bottom of the page. (I'm not sure how new this feature is, but it is a little hard to find).
Inside Analytics, I have a goal set up for the URL /track_install/detail/ext/free/{% my extension id %}, which tracks installations. This shows the number of views without an install in the goal funnel. Referrals are available like any other Analytics page. GA is much more granular and updates in real time instead of once a day like the dashboard.