I'm building a funnel for our chrome extension using Google analytics.
When it comes to the chrome store stats at the beginning of the funnel, the data the developer's dashboard provides is limited (impressions & installations only).
I'm looking for data such as referrals to my extension page, the amount of people who clicked on the extension page but didn't install it (not impressions).
Can this data be found in the dashboard or GA? where? and if not, how can I otherwise track this?
Thank you very much!
Efrat
You can add a Google Analytics ID to your projects from the Developer Dashboard. Create a new account in Analytics, click on "Edit" next to your project in the Chrome Developer Dashboard, and add the ID near the bottom of the page. (I'm not sure how new this feature is, but it is a little hard to find).
Inside Analytics, I have a goal set up for the URL /track_install/detail/ext/free/{% my extension id %}, which tracks installations. This shows the number of views without an install in the goal funnel. Referrals are available like any other Analytics page. GA is much more granular and updates in real time instead of once a day like the dashboard.
Related
The Chrome Web Store allows you to add a Google Analytics UA tracking number to your Chrome Extension's page, however I can't find a way to integrate it directly with Google Ads to be able to track installs -- and to be able to track what keywords lead to higher or lower install rates.
Is there a simple method of doing this?
Thanks
I have created a Chrome Extension, hosted on the Chrome Web Store, and I'm driving PPC ad traffic to it via Google Ads.
My goal is to be able to track, what percent of users searching Keyword A, vs Keyword B, vs Keyword C, ultimately download the Chrome Extension. However there is a shockingly small amount of information/documentation online about how to track and set up any of this.
Here's what I've done:
Inside of Google Analytics, I created a new Property for the Extension. For the Data Stream, I link to the Chrome Web Store page for the extension.
On that Data Stream page inside of Google Analytics, I copied the Measurement ID, which is something like "G-R57QV4PBCE"
I then pasted that, inside of the Chrome Web Store developer editor page, for the Chrome Extension, where it asks for a Google Analytics ID.
Inside of Google Ads? Under "Linked Accounts"? I found Google Analytics, found the specific property which contains that Chrome Extension data stream, and I linked that.
So my understanding is that all of these things should now be linked -- the Chrome Web Store Extension page is linked with Google Analytics, which should track all of the install information on there. Then the Google Analytics page is integrated with the Google Ads account, meaning I should be able to ultimately see information about -- What percent of people who searched Keyword A or Keyword B, ultimately landed on the Web Store page, and installed the extension -- correct?
Am I missing anything here? Any additional steps or anything to be able to track this correctly? Do I need to add UTM parameters to the Google Ads link I use to drive traffic to the web store? Do I need to set up any custom events inside of Google Analytics to be able to correctly track what I'm trying to track?
Thanks
I published a Chrome Extension, but statistics are weird. At first, I realized that it doesn't count inline installation on my custom webpage.
Do you think that Total Current Users is precise?
For some days I have bigger drop of Total Current Users than number of uninstallations, which is nonsense.
Is there any way how to get precise statistics of total users, installations and uninstallations?
I am not sure is how precise stats in the current version of Developer Dashboard. But I know that Google working on a new version and it is already in closed-beta testing.
The new one has more detailed stats about installation sources.
Here also some steps that can help to improve your stats counting:
Add Google Analytics tracking ID to your Chrome Web Store item;
Track 'successCallback' event on the extensions promo website;
Open a "welcome" page, hosted on your website – so you can count those who just installed the extension. Docs: chrome.runtime.onInstalled;
Open a "good bye" page, after users remove your extension from a browser. So you can calc uninstall events. One more benefit - you can ask "what was wrong?". Docs: chrome.runtime.setUninstallURL.
Updated.
I made an app as an extension on Chrome Web Store. I would like to know the download count for my extension.
From the developer's dashboard I can access to Statistics, but the graphic starts in 21/5/2015 (three months ago) and the CSV file too.
How can I see the complete download history?
Creating a Google Analytics account using it to track installs is probably a pretty close estimate of downloads.
Once you create your Analytics account, you create a new property with the default URL being your extension page. For example, https://chrome.google.com/webstore/detail/<extension-name>/<extension-id>
Once you get your tracking id, add that to the edit page for your extension in the webstore developer dashboard.
Once you have done that go to the Analytics admin panel and on the right click Goals. Add a new Custom goal of Destination type for the RegEx match of /track_install/.*.
You can now add a graph of this goal completion to track installs.
Here is a comparison of the data collected by Google Analytics and the Statistics in the webstore developer dashboard.
I have a new extension that I am trying to get more users for, I am running two campaigns - lets call them A and B
These campaigns eventually lead to my extension's page on the Chrome store.
Is there a way to know how much installs\addons did each campaign added?
Not clicks - Proper users that added the extension.
Thanks!
In theory, yes.
If you have enabled Google Analytics for your extensions (created a property and added it while editing the extension), that property will start tracking your Web Store page. If you haven't installed it, then no, no such refined data will be available.
You will see installs as visits to /track_install/* URLs. You can create a Goal to have better analytics for it, but you can probably dig through the data even without it.