To make websites accessible, my policy so far has been to follow the WCAG--no more, no less. I assumed the WCAG was thorough and complete. Thus I assumed that if I followed every one of its recommendations, my sites would be irreproachable from an accessibility standpoint. Having spoken to a number of web users with disabilities, I've wondered if I should reconsider this policy.
These real users have told me that the following techniques are absolutely essential for any website, based on their experience:
JavaScript-based style switcher interface. E.g. to switch between black-on-white and white-on-black color schemes.
Alternate stylesheets. Same purpose as JS switcher, but a different implementation.
High-contrast CSS border around all buttons. (High-contrast background color not sufficient.)
Don't let the DOM update without user intervention (e.g. due to remote event), even with aria-live="polite".
No CSS background colors anywhere. (Seriously.)
Not every user cited every one of these techniques. This is just the union of the sets of suggestions made by all users. There have been other surprising suggestions as well; these are just the ones I remember.
What's notable about all of these suggestions is that, as far as I can tell, they're not WCAG recommendations. What do you make of this dissonance?
One the one hand, I have no reason to doubt that these techniques are important for the users with whom I spoke. They have no reason to be untruthful, or to exaggerate their needs. They seem to have a solid understanding of the assistive technologies they use, so I don't think they're merely miscommunicating, either.
On the other hand, if some people need these techniques, why aren't they in the WCAG? Is the WCAG incomplete? Or are these demands so idiosyncratic, so unique to these particular users, that it would be unwise to include them in the WCAG and implement them on every site?
Can the WCAG be relied upon as a correct and complete checklist for web accessibility? If so, do you have any thoughts on how that could be reconciled with the users' comments, and what might be an appropriate response when they request such techniques?
Edit based on conversation with Dryden Long
I should clarify that I don't expect the WCAG to be absolutely complete and to offer a solution for each and every last disabled user. Rather, I'm getting at whether a web developer can reasonably rely on the WCAG to make a site that's as accessible as practically possible. And, whether one needs to look outside the WCAG to achieve that goal.
1. WCAG 2.0 Drawbacks
WCAG 2.0 are great. They are the result of the work of approx. 200 people working on them during several years, including most of the best experts in web accessibility, representatives from people with disabilities, etc. They have long been discussed to reach a consensus that reflects the views from the different stakeholders (so that, say, accessible content can be created in an effective fashion, without sacrificing aesthetics, without putting a large burden on browsers, etc.) They synthesize many years of research and overcome many of the limitations of the older WCAG 1.0. They have also got the input from the community beyond W3C, receiving hundreds (and even thousands) of public comments every year through the public comments mailing list.
That said, WCAG 2.0 themselves recognize they are not perfect:
Note that even content that conforms at the highest level (AAA) will not be accessible to individuals with all types, degrees, or combinations of disability, particularly in the cognitive, language, and learning areas. Authors are encouraged to [...] seek relevant advice about current best practice to ensure that Web content is accessible, as far as possible, to this community.
From my perspective, maybe people with cognitive, language and learning disabilities have not been able to lobby and be represented at the relevant forums. Also, current research is proceeding to reach conclusive results regarding e.g. dyslexia.
2. Success criteria vs techniques
As a result of that work in WCAG 2.0, a few dozens of success criteria were written, which establish the testable requirements an accessible content must abide by ("accessible" is here to be understood as "conforming to WCAG 2.0"). These sucess criteria are the core, normative content of WCAG 2.0, do not depend on the technology evolution, and thus are quite stable along time.
Then, there are several hundreds of techniques to implement these sucess criteria. Techniques are technology-dependent. They depend on the specific content type (e.g. you use different techniques to provide an alternate text in an HTML page and in a PDF document), but also on the evolution of browsers and assistive technologies, and, what not, on the evolution of web design itself.
That means several things:
Techniques are a living document, they have been updated more or less once every year and a half since WCAG 2.0 were approved. Hint: you may use the Techniques for WCAG 2.0 Submission form to provide your input if you think a useful technique is not currently considered.
Techniques aren't normative but informative. A WCAG Note on Understanding WCAG 2.0 explains that (boldface not in the original)
Note that all techniques are informative. The "sufficient techniques" are considered sufficient by the WCAG Working Group to meet the success criteria. However, it is not necessary to use these particular techniques. If techniques are used other than those listed by the Working Group, then some other method for establishing the technique's ability to meet the Success Criteria would be needed.
Besides, each and every technique includes a footer stating that
If this is a sufficient technique for a success criterion, failing this test procedure does not necessarily mean that the success criterion has not been satisfied in some other way, only that this technique has not been successfully implemented and can not be used to claim conformance.
It makes sense that techniques are not normative, given that there are (maybe) other ways to reach conformance with success criteria. Imagine that, e.g. user agents (browsers and assistive technologies) start supporting picture descriptions embedded in picture files using IPTC IIM (International Press Telecommunications Council Information Interchange Model). They could perfectly become an acceptable way to satisfy Success Criterion 1.1.1 but would not be reflected (at least for now) in any technique.
3. Conformance vs accessibility-in-use
Testing with users
Having a standardized recommendation to check and resort to is great, as it distills the knowledge of the industry on a single place, and provides a common aggreement on what is deemed to be considered "accessible" (hey, that what standards are for). However, Involving Users in Evaluating Web Accessibility is key to ensure universal accessibility. That makes sense: as other answers stated, different people with a broad range of abilities may have different needs which are only reflected in practice. I would add that different websites have different requirements which are not captured by a single, multi-purpose document. That said, you would not normally evaluate your site with people with disabilities if you are creating, for instance, the web page for your neighbourhood soccer team, but you would (ideally) do, for sure, if you are developing the website of a Premier League team.
All this does not make much difference with usual web development practices for usability: even though your client hands in a request-for-quotation document with the requirements and specification of the website, you would hold an interview with them, and have some usability testing done, conduct focus groups, etc. But you would neither do that for your neighbourhood team.
Barriers and tricks in practice
People with disabilities are used to dealing with inaccessible sites. The techier they are, the more used they are to resorting to "tricks" so as to gain access to otherwise inaccessible contents: "Yeah, you need to alt-space and then down and the menu will pop-out", "if you activate that hidden option in JAWS and activate virtual cursor it will read the fields in that page". Less tech-savvy users maybe do not know that sort of tricks, but they learn some tricks by heart on the sites they use most: "I need to type 'k' twice to select King's Station".
Research has found that results of evaluations by people with disabilities consistently exceed those of conformance testing. That is, users overcome some accessibility barriers by resorting to these "tricks". However, that should not divert the focus of conformance. Many people will not be knowleadgeable of those tricks, and even those who are will encounter poorer usability, will take more time to complete their tasks, and would be more prone to leave (or choose a competitor's site next time).
On the other hand, some techniques rely on the support of assistive technologies, whose use may require the user's expertise. For instance, technique C22 deals with using CSS to control visual presentation of text. The idea is quite simple (boldface added):
The objective of this technique is to demonstrate how CSS can be used to control the visual presentation of text. This will allow users to modify, via the user agent, the visual characteristics of the text to meet their requirement. The text characteristics include aspects such as size, color, font family and relative placement.
However, how can users modify via the user agent the visual characteristics of the text? This is a setting generally available, through different ways on different platforms. Some users may not be familiar enough with that, and find more convenient having an in-page button to switch to large-print, high-contrast text. Or some users prefer having that option readily available within the page.
4. Techniques that support your user requirements
All of the above present explanations of why WCAG 2.0 may not be sufficient. However, many of the cases you present are indeed considered by current WCAG 2.0 techniques
JavaScript-based style switcher interface, and alternate stylesheets (served by the server) are both considered by technique C29 on Using a style switcher to provide a conforming alternate version, and also supported by technique G174 on Providing a control with a sufficient contrast ratio that allows users to switch to a presentation that uses sufficient contrast
No CSS background colors anywhere is related to technique G148 on not specifying background color, not specifying text color, and not using technology features that change those defaults. I would not personally consider CSS background colors should be avoided. Sometimes, the problem is that you have only set background, but not foreground colors. Make sure that you both specify foreground and background, or none of them, to avoid mingling your style with user's.
Don't let the DOM update without user intervention (even with ARIA polite) is related to techniques G75 on providing a mechanism to postpone any updating of content and G76 on Providing a mechanism to request an update of the content instead of updating automatically
High-contrast CSS border around all buttons, background contrast not being enough, is the only thing that puzzles me and could deserve further investigation.
Take-home message
After that long-but-needed explanation, my summary advice is:
Get most familiar with WCAG 2.0 success criteria and understand why they are necessary. Get familiar with how people with disabilities use the web (I note you have already done that).
Apply WCAG 2.0 techniques judiciously. You'll mostly be on the safe side if you stick to WCAG 2.0 techniques. However, always take into account the sucess criteria they respond to, and ask yourself if they are the best way to meet them. Choose the techniques that suit best to the specific website, audience, and your experience.
Involve users with different abilities in web site development, testing and maintenance (I also note you are already doing that). You will probably have already tackled most potential accessibility barriers, but user evaluation will probably stick out a few more. After all, if you get user feedback detecting a problem, correct it.
Test as you would do with any other usability test. That is, do not focus on the users reporting whether CSS background colors should not be specified, but check whether they can easily perform the tasks they are deemed to do on your website, or if they get stuck at some point. Same as you do not ask whether psychometric properties of a specific color are deemed to be atractive, but do test whether red buttons achieve a higher conversion rate in A/B tests.
Can the WCAG be relied upon as a correct and complete checklist for web accessibility? Clearly it is not the ultimate, theorem-provable, way to ensure everyone can access your website on equal footing. This is a matter of human-computer interaction, and as such it cannot be wholly captured by a limited set of guidelines. However, it is a reliable source that clearly covers most of the real-world use scenarios, and great advantage can be taken of it, if used as it is intended.
To the best of my knowledge, complying with WCAG 2 is considered sufficient for accessibility for legal purposes in most countries. But as you note, it can never cover every unique combination and circumstance of disability.
If you are following WCAG2 correctly, site visitors will be able to use assistive technology and tools to customise their experience. For example, using relative units like ems and percentages for font-sizes means that IE users can rely on the browser's text-resize tool to make the text the exact size they like (since IE hates pixel-sizes); making sure you don't put valuable information in background images or text in images means that the content is preserved if the visitor uses Window's high-contrast mode or makes their own user-stylesheet to get nice big highlights on focus. I do think the WCAG guideline for 'visible focus' is a bit soft - the default dotted outline is considered sufficient, but often gets lost on complex or colourful designs. I usually use the same effect for both :hover and :focus as I find it gives a more distinct result when tabbing through a page.
A lot of WCAG2 is actually about removing anything that would prevent customisation. On European sites I've seen the term 'barrier-free' used as a translation of 'accessibility', which I think is a good way to think about it. The content should be able to be poked and prodded to the user's liking without any loss of meaning.
Having some disabled customers/clients participate in your user-testing is a good idea for catching things that are not covered by WCAG2 but might still affect your specific target audience. For example, if you're making a site targeted at senior citizens you might want to check the size of buttons and links, since mobility can be restricted by age-related issues like arthritis.
As a developer, it's your responsibility to make sure all the content is exposed to the browser's accessibility engine; from there it gets exposed to either the user, the operating system, or assistive technology. You can't fix every problem for every user, but you can make sure your site is open and flexible.
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Which syntax and features should I use if I wanted to write a webpage that could be correctly parsed by any device realistically still in use?
By currently in use I mean also devices whose usage is not statistically meaningful to be included on browser usage statistics, but still reasonable enough to be used in the real world without being too much of a stretch: e.g. A screen reader, a Point-Of-Sale/Kiosk Device, an Internet appliance like a smart TV or a console.
I've recently been assigned to develop an HTML landing page requiring support for - hear me out - the ancient Microsoft Internet Explorer 6. Yes, you read that right.
Long story short, it was in the requirements for a public administration project that was in a legal limbo for a long time, and reworking these requirements would be more problematic than developing it and be done with it. At least according to my boss. Besides, it shouldn't be that much different than writing a current-day HTML newsletter.
But it got me thinking - what's the oldest browser (as in, the one with the oldest HTML standard support available) that I could realistically find in the wild?
I'm not talking about relevance or caniuse-level-of-support numbers, just something that for some more-or-less realistic reasons (excluding "here's a Windows 3.1 VM getting to the internet" retro challenges) people would still be using to get online. Also some security requirements (mostly updated SSL/TLS) cut off quite a bit of older devices, mostly games consoles like the Dreamcast, PS2 w/Network Access Disk and the PSP, or the original Nintendo DS, so those are also excluded.
Other than the aforementioned IE6.0, I can think of Opera Mini browser (which version?) for some legacy mobile phones, or maybe some kind of internet appliance still using the Netfront runtime (IIRC The Playstation 3 still uses a pre-webkit version of it).
Any suggestion?
preword - apologies this became a bit of a rant, I will try and tidy it up later and focus it more. I also understand you may have to listen to your boss so this has become me ranting on your behalf to your boss. I hope you can use some of it to construct a strong argument with your boss to get the spec changed. It also doesn't answer the question as it is titled. Probably worth a few down votes but I enjoyed having a rant!
Given the comment the OP asked this answer is applicable to that.
What are the oldest browser standards I need to support for accessibility?
The WebAIM annual survey is a great place to get this information.
Under the section 'Browsers' we can see that 2.1% of respondents still use IE 6,7 or 8.
Unfortunately they do not indicate what split of those who use IE6 but I would imagine it would be less than 0.1% overall as very few sites still operate on IE6 correctly.
I personally develop to IE9 standards, so use ES5 for JavaScript (or compile to ES5), HTML 5.0 features and CSS3 non-experimental features.
The reason for this is that those who do use IE8 and below tend to be screen reader users due to compatibility with the software they own. They also tend to use a very specific set of websites due to the fact that most websites just will not work for them.
Many people would argue that you must include everyone, and in an ideal world you should. However you also have to consider that your goal in accessibility is to provide the best experience possible for the widest number of people. This is not possible using IE8 and below as you lose a lot of the HTML5 standards that are useful for accessibility (particular form related attributes, navigating by regions such as <main>, <nav> etc.).
So what about the people stuck on IE6-8 then?
As stated they tend to be screen reader users. The beauty of this is that as long as you develop valid HTML, user correct WAI-ARIA attributes etc. (basically go for AAA WCAG 2.1 rating or as close as possible, at least AA rating) then in IE6-8 the site will still function reasonably well and be usable, even if not perfect.
CSS is where your main struggle will be, making a site work in IE6 is just horrible if you still want to follow best practices (try styling a button for example to make the font size large enough and colour contrast AAA rated). Also how do you then make it responsive for mobile users without hundreds of hacks?
So what if you have to support older browsers.
You can provide a separate version of the site (shock, horror, gasp).
Use user agent sniffing to redirect people to a separate, stripped back, text only with minimal styling version of the site. Be sure to include a link to the main site and indicate that this is a version of the site designed for older browsers.
This requires careful planning as you have to ensure that the same information is maintained on both sites and that features introduced are replicated across both sites.
This is why nobody does this and isn't something I would recommend at all. The amount of things to consider, the limitations on features you can introduce and the chance of updating one version and not the other (even with a Content Management System) is very high. Making just one of those mistakes is likely to cause you more problems than not implementing this at all.
Conclusion
HTML5 introduces many great features for accessibility.
Regions for navigation are one of the biggest wins.
By designing to older standards you will likely end up with a site that is less accessible.
For example, a lot of WAI-ARIA attributes don't work in modern browsers, never mind in older browsers. Trying to fall back to using WAI-ARIA attributes is not going to work.
What about an accessible and easy to use layout? IE6 was the days of tables for layouts because CSS was so limited with positioning. (want a sticky navigation bar? Good luck implementing that!)
To provide 'best effort' I would use a HTML5 shim to at least fix the layout for things like IE7 and IE8, IE6 just isn't feasible.
Another argument is security. How on earth are you meant to write secure JavaScript that is IE6 compatible. Heck try finding a single piece of information alive on the internet today on 'how do i fix this problem in IE6'. Perhaps your solution here is to just not use JavaScript at all. (and yes someone will argue progressive enhancement allows you to use JavaScript, but then you have JavaScript errors which would then mean you fail WCAG under 'Robust').
Oh and did you know that you can't even use <style>*{position:relative}</style><table><input></table> as that will crash the browser?
As a final thought on this rant part, Windows 98 will run IE9 and NVDA. So we cannot make the argument that people may not have the financial resources to upgrade as NVDA is free. We could argue they do not have the technical knowledge on how to upgrade, at which point all I could say is write an article on the site on how to upgrade and redirect people there maybe? It gets a bit silly at that point as to where you draw the line.
How to win the argument with your boss / help them get the spec changed
Your boss is in a bad position but probably doesn't have the 'firepower' they need to persuade the spec to be changed easily.
Here is a simple way for them to win the argument:
WCAG 2.1 AA is the minimum legal standard that we can build this site to without risking getting sued.
This is impossible while maintaining compatibility with IE6 and without compromising on accessibility features.
The cost of getting accessibility wrong, coupled with the additional development cost associated with trying to develop to such an old standard makes this infeasible.
Couple that with the likelihood of developing a application with massive security flaws that could make the site vulnerable I would highly recommend we change the minimum requirements to IE8.
tl;dr
The oldest browser you realistically need to worry about is Internet Explorer 9. Even then you are being generous with your compatibility requirements. Do not try and develop a site that works in every browser ever encountered since 2001 (yes IE6 was 2001), you will break things for more people trying to accommodate people who do not want to upgrade (Windows 98 will run IE9 and NVDA).
Do not attempt to support IE8 and below as you will actually end up making decisions that will negatively impact accessibility.
If you can create a HTML5 valid and CSS3 valid website that is WCAG 2.1 AA standards compliant then you are already more accessible than 99% of websites in the world.
You're not asking the right question.
Users of what I build may be different than the users of what you build. To one audience, it may not matter if the site only loads on current browsers. To another audience, it may be the only thing that matters.
Additionally, some sites outright require newer browser features to function... no web-based fallbacks are available. Also, there are current browsers that don't support much of anything (i.e. Safari, Lynx, etc.) so it's not necessarily a matter of age... but capability.
The question you should be asking is, how do you make the decision of what to support and what not to support. Short of pointing you at your analytics and logs, this isn't a technical question, but a business question.
As my title explains, how do I adapt a website for blind people? From what I've heard, there's a new Swedish law at the end of this year that says that websites should be adapted for blind people. It doesn't concern all websites, but website that contain information about the authorities such as police, hospitals, banks, pension/retirement benefit and so on.
This is the absolute first time I've heard of this. I have no idea how to adapt the homepage for blind people for the company I work for. Any ideas?
Where do I begin and how do I apply sounds that reads the content of the site? Is there any tutorial on this matter?
This is quite a broad topic but can be covered relatively easily.
What you're talking about is making use of Web Accessibility. The best way to be able to achieve eb accessibility is to make sure that your mark-up is valid and everything keeps to a certain structure that a screen reader or robot would be able to read it with ease and relay that back to a blind person.
The W3C have a full initiative towards Web Accessibility (the WAI) who are there to sort out how to verify a page is accessible for those incapable of accessing the web in the normal way (Mouse, keyboard and monitor).
They have a set of easy checks which are easy to follow and make amendments from your website to.
Read them here: http://www.w3.org/WAI/eval/preliminary
Ultimately, your best way to achieve full web accessibility is to ensure that the HTML mark-up is clean and has every last piece of meta data required, all images have alt tags and the structure to your page is easy for robots to understand and follow. HTML5 helps with this massively as you now have the usage of tags such as <article> and <aside> which are there to determine article areas and article details areas (great for blogs and news stories).
Hope this helps and if you need more information, then the W3C and WAI are your best bets.
W3C: http://www.w3.org/
Wai: http://www.w3.org/WAI/
There are a number of different standards people use when designing for accessibility. You generally need to include things like alt tags for images and links on your page, ensure your page can be viewed without JavaScript, high contrast modes, etc.
Try looking at WAI for some standards and how to get started. If accessibility is being enforced by your countries legislature, they will generally choose a standard or create one that you should adhere to.
Generally people viewing websites that need to hear the content will use a screen reader. It will go through the content and read it to the user. There are a number of readers that you can use for free and try out.
The Semantic Web is an awesome idea. And there are a lot of really cool things that have been done using the semantic web concept. But after all this time I am beginning to wonder if it is all just a pipe dream in the end. If we will ever truly succeed in making a fully semantic web, and if we are not going to be able to utilize semantic web to provide our users a deeper experience on the web is it worth spending the time and extra effort to ensure FULLY semantic web pages are created by myself or my team?
I know that semantic pages usually just turn out better (more from attention to detail than anything I would think), so I am not questioning attempting semantic page design, what I am currently mulling over, is dropping the review and revision process of making a partially semantic page, fully semantic in hopes of some return in the future.
On a practical level, some aspects of the semantic web are taking off:
1) Semantic markup helps search engines identify key content and improves keyword results.
2) Online identity is a growing concern, and semantic markup in links like rel='me' help to disambiguate these things. Autodiscovery of social connections is definitely upcoming. (Twitter uses XFN markup for all of your information and your friends, for example)
3) Google (and possibly others) are starting to pay attention to microformats like hCard and hCalendar to gather greater information about people and events going on. This feature is still on the "very new" list, but these microformats are useful examples of the semantic web.
It may take some time for it all to get there, but there are definite possible benefits. I wouldn't put a huge amount of effort into it these days, but its definitely worth keeping in mind when you're developing a site.
Yahoo and Google have both announced support for RDFa annotations in your HTML content. Check out Yahoo SearchMonkey and Google Rich Snippets. If you care about SEO and driving traffic to your site, these are good ways to get better search engine coverage today.
Additionally, the Common Tag vocabulary is an RDFa vocabulary for annotating and organizing your content using semantic tags. Yahoo and Google will make use of these annotations, and existing publishing platforms such as Drupal 7 are investigating adopting the Common Tag format.
I would say no.
The reason I would say this is that the current return for creating a fully semantic web page right now is practically zero. You will have to spend extra time and effort, and there is very little to show for it now.
Effort is not like investing, however, so doing it now has no practical advantage. If the semantic web does start to show potential, then you can always revisit it and tap into that potential later.
It should be friendly to search engines, but going further is not going to provide good ROI.
Furthermore, what are you selling? A lot of the purpose behind being semantic beyond being indexable is easier 3rd party integration and data mining (creating those ontologies). Are these desirable traits for your data sets? If you are selling advertisement, making it easier for others to pull in your content is probably not going to be helpful.
It's all about where you want to spend your time.
You shouldn't do anything without a requirement. Otherwise, how do you know if you've succeeded? Do you have a requirement for being semantic? How much? How do you measure success? How do you measure return on investment?
Don't do anything just because of fads, unless keeping up with fads is a requirement.
Let me ask you a question - would you live in a house or buy a car that wasn't built according to a spec?
"So is this 4x4 lumber, upheld with a steel T-Beam?"
"Nope...we managed to rig the foundation on on PVC Piping...pretty cool, huh."
I'm trying to compile a guide for students used to publishing in print who are learning web design.
Some obvious things which web developers know but they don't:
You can't rotate graphics in HTML
All objects have to be rectangular, you can't have a circular DIV
Many typographical effects in their repertoire can't be achieved
Some things which are tricky are:
Can they have variable opacity? Well, yes and no.
Can they have rounded corners? Maybe.
Some things which aren't technical difficulties, but which are problems:
Image file sizes: I have a student who wants to have a different large graphic header on every page of their site; that's not technically a problem, but it will mean a visitor has to wait for a new graphic to load every time they navigate
Accessibility: "why not just make everything a graphic, to overcome the limitations of HTML?"
Please help me fill out my list and add any hints or tips for people making this transition.
web is not print
Layouts can be fluid.
elements don't have to be absolutely positioned
web pages need to be checked in several browsers for compatibility
avoid divitis; from experience people coming from print into this field do everything by brute force instead of trying to think of elegant solutions for optimization and semantics purposes
print is consumed visually - the web is consumed by people with visual impairments as well. Don't forget lynx users no matter how small the market share is :)
semantics is important, learn about them
thats all i can think of right now...
Coming from someone who has done both print design and web design (and done a decent job at both, I think), it seems like you're off to a good start. Other thoughts:
Darko Z mentioned this but I think it's worth stressing that browser incompatbilities must be recognized and dealt with. In the print industry there are standard formats like PDF which guarantee that things will come out in print the way they look in design; besides, many publishers will directly accept the native file formats of the most popular design programs, like Adobe InDesign, Quark XPress, even MS Word (for the cheapskates ;-P). The point being that print designers are used to a "set it and forget it" approach where they assume that once they design something a certain way, it will stay designed. The fact that there are different web browsers which render the same web pages slightly differently is likely going to be a major pain in the butt for people used to the print world.
Addendum to the above: fonts. You can't use (or at least can't rely on) uncommon fonts in web design, for obvious reasons.
Screen real estate has to be used effectively because there's a limited amount of it. And I mean really limited - no matter how hard you try, you can't write HTML that will make someone's monitor expand 5 inches or put another screen on the back ;-) It's not like in print where people can peek back and forth between different pages of a book. Reading web pages is kind of like looking at parchment through binoculars; you have to design the pages with that limited field of view in mind.
Web page designs are dynamic and transient; they stay up for a while, they get boring, they get recycled/replaced with new designs. So you're not stuck with mistakes. But it also means you need to design with future changes in mind, e.g. by using CSS so you can change the look of whole classes of elements easily. There is some use of styles in print design but nowhere near as much as online.
Fonts and Text
You are limited to a small subset of
fonts
Fonts are viewed at different sizes
There is a readability limit for how
wide paragraphs should stretch (in a
fluid layout)
Write for readers of all types - Some
will skim, others will read in detail
Images
Sites are viewed at different
resolutions and screen sizes - Design accordingly
To achieve transparent backgrounds in
IE6, use PNG8 with alpha (IE6 doesn't
support varying levels of
transparency, it's either 100%
transparent or it's opaque)
Use CSS sprites
Images should not be used in place most of text
The img tag should be used for images
with semantic value and all layout
images should be CSS images
Every img tag needs to have the alt
attribute to validate
(X)HTML and CSS
Browser rendering varies greatly
Validate CSS and (X)HTML for a
greater probability that the design
will be cross-browser friendly
Don't use CSS hacks
Use the proper semantic markup
Pages should be able to work without
JavaScript enabled
Read Yahoo's guide for
performance and use YSlow
Dreamweaver's design mode doesn't
reflect how a page will appear in
real browsers
General Design
Simpler is often better in terms of
usability, accessibility, design, and
download size
Lists of greater than five or six
items should be broken up visually
Consistency is important - Don't
change your navigation, etc without
an extremely good reason
When choosing colors, keep those with
color-blindness in mind. This will
affect how you choose to convey
meaning by color.
Place the most important information
above the fold (the part of the
screen that shows without scrolling)
The web is interactive. This
drastically affects how you consume
and display information. You can hide and subsequently display information using tabs, accordion, and similar methods.
Think in terms of primary and
secondary calls of action. What do
you want the user to do? Where do you
want them to go next?
Some broad points:
1. Print is static, the web is interactive.
The essence of a print project is a fixed point in time, an idea captured on paper or some other substrate. Web projects are moving, changing experiences that represent both the ideas of their creators and their users.
2. Everything is uncertain.
You mention typography in your answer, it's probably worth broadening that to cover all aspects of appearance. The variety of operating systems and hardware available mean that its hard to determine how all your audience will experience your final design. Whilst some things must be compatible across all browsers, sometimes it is not worth the time and effort needed to make something pixel perfect in all systems.
3. Learn about programming.
Unless you've an aptitude for it, you don't need to learn how to program for the web. But it would still be a big help to gain some familiarity with web programming, as if you can't code, you'll need to work closely with someone who can and you need to be able to communicate effectively with them.
4. Create working prototypes
When something is static, it can be designed using a static format. To design something interactive like a website, you should be making use of moving prototypes that represent the kind of behaviour the final design will have. You can use paper to do this, or more sophisticated mockups using xhtml, css and javascript, or a dedicated prototyping program.
The user controls how they want to see content on the web, not you. Your design will not look the same to all people because some people may make it different on purpose.
Screens can be arbitrarily large or small
The web is interactive: usability trumps pretty-lookingness
Your page will be read by machines: make sure the data is easy to get at by scripts that can't read images / large blobs of text (aka "be semantic")
Remember to save your jpg files in RGB format not CMYK format. I regularly get sent jpgs that won't display on a web-site and every time it's because it's been saved in the wrong format from Photoshop.
This will become less of a problem as browsers support more image formats, but considering that 20%+ of users are still on IE6 for the sites we develop this will take a while to go away.
A lot of these are good rules of thumb for print designers who want to learn how to actually markup HTML and write CSS. But as a Web developer in the past, I'd frequently just take a designer's template and write the HTML and CSS for them. Whether or not that task was simple or difficult depended on the designer's awareness of the capabilities of CSS.
There was one pain point in particular that kept coming up. So for print designers moving to the web, the absolute number one rule to remember is:
Don't design any element to have an explicit, pixel-perfect height. You can restrict the width all you want, but changing fonts, preferred font sizes, and different text strings being pulled from the database on different pages means that text needs to be able to flow vertically without generating hideous, hard-to-use overflow scrollbars.
Designers who remember this can usually conjure up designs that are easy to cut up and integrate in a mostly semantic manner. Designers who forget this sometimes end up creating designs that have to be shoehorned into a 3 inch by 3 inch box, and that's when I reach for the vodka.
A given color or font will render differently in different browsers.
Especially when one browser is on Windows and the other is on Mac or Linux, etc.
I wrote a blog post about this a while ago - http://aloestudios.com/2008/08/dear-print-designer-doing-web-design/
So did my friend Mark - http://www.visual28.com/articles/tips-for-better-web-design
Jeffery Zeldman's book Taking Your Talent to the Web is specifically targeted to the question you have asked. It's been out for a few years...not sure if there's a 2nd or 3rd edition. Check it out.
My main advise is that you need to recognize that while you have dot precision in print applications, most of the time in web design your focus is to design and code a site that will accomplish your content and layout goals for any number of platforms, resolutions and color depths. Color depth has become less important than it was in the past.
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I have a development process question.
Background: I work for a modest sized website where, historically, the designers created mockups/screenshots of what they wanted pages and components to look like, and the engineering team (myself included) turned them into html/css.
This works relatively well from a code cleanliness perspective, and helps significantly when it comes to writing javascript. It has fails, however, in helping to maintain consistency from one page/component to another. On one page, a header font might be 12px and on another 11px, largely because its a complicated site with lots to keep track of (and we've cycled through 4 designers.) We have only a few truly universal styles, and they only get used when the engineers recognizes the style - not when the designer tells them to.
Our most recent designer is a relatively capable HTML/CSS coder. We thought we might have him create mockups in HTML/CSS and hand us off the code for quick integration. Our hope was that the designer would be better at being consistent in his style and that it might save us some development time up front.
What we've discovered is that our designer is not quite as good as CSS as we had hoped and that his code is often slightly bloated and incompatible with what we need to do. Also, his style of coding is fundamentally different from the rest of the engineering team and isn't jiving terribly well with our established coding practices.
Question: How do you do the hand off from design to engineering? I know I've heard of companies that let their design team do all of the template coding, but I'm curious how that works. Does the design team actually incorporate members of the engineering team in those scenarios?
As we're structured right now, there's not a chance in hell we'd let our designer write the final templates and check them into SVN, even if he was a proficient HTML wiz. There's too much in the templates that requires knowledge of our codebase and of potential performance issues.
How do we get this process working? Is it a pipe dream?
Specifically - personally - since I come from a web-dev, small-shop background I do the CSS work and slicing the PSD (typically) myself. But then I like to think I'm well rounded like that :)
Generally, the best experience I've had of this was a largish company with very defined groups of developers including the design team who produced the gfx, the apps team who did the vast bulk of server-side coding and app architecture, and the UE (user experience) team who sewed the two together, producing XSLT/JSP/HTML markup in general, and the CSS and JS for the client-side.
There was a very structured process of:
userstory ->
"wireframe" (documents) ->
design (PSD) ->
"flat" markup (DHTML only) ->
integrated markup (with web-app)
Where "wireframe" would be close to a spec for UE, produced with UML or maybe visio. I have heard the term applied to step 4 which I think fits better, but this is what it was referred to as there.
Whilst this works well for the question at hand, I found it had other problems built in. It was very hard to work across teams, and because of the timescales the design team rarely involved UE in decision making (which put UE in some awkward positions), the apps team and design could be working at cross-purposes, and there wasn't a lot of scope to learn in these boxed in teams.
My suspicion (and I think ideal scenario) is that the developers on a project would each be capable of working with, say, 80% of the technology involved (be it CSS, SQL, whatever) to spread the decision control and risk, but each domain would have one (more?) "czar" who could act as authority and oversight within the domain. Actually producing those designs is to my mind a strange and magical skill in it's own right so I see no real overlap with developers there, but I think a pool of artists and project teams of cross-skilled programmers would be very powerful.
Apols for the long-windedness. I could go on at considerable length on this, I've spent a lot of time thinking about it.
btw, it seems like you could do with some serious web-devs there, (no offence). Having problems to "maintain consistency from one page/component to another" screams failure to grok CSS
In my experience, unless you limit your design severely, you need real coding skills to build a web page with interaction. Let me elaborate some. If you have built your pages very modular (think of GUI toolkit widgets) you can give your designer a handful of them, he can build the basic structure like playing toy blocks with a nice finishing paint.
Often, modularization alone is not enough for desired interactivity. So, some blocks needs their interactions to be designed carefully as well (like animation, fluid layout to accommodate indeterminate content, customized behaviour via extra javascript, caching to eliminate redundant requests and speeding up things) or ability to accommodate minor presentation variations, which brings us to the realm of programming, where you calculate dimensions, enable/disable parts, keep track of time, preload stuff, invalidate preloaded stuff and so on.
Enter HTML/CSS/JS. They are more of a product of evolution than intelligent design. You cannot always declare your intent and be done with it. You need attributes declared in your html, stupid hacks in CSS combined with extra markup, ridiculous amounts of js to smooth rough edges, duplicate rendering code on the server side. These tool were never meant to build applications.
I don't think one can achieve a complete separation of design and application development in these tools at hand. The effort required is too high to justify the marginal returns.
If you end up heavily modifying designer's code (which is othen the case if he is not one of the developers also), there is no point in making him suffer trying to express his intent using the wrong tools, nor developers breaking the design while modifying it and consequently fixing it. I don't even mention user experience.
In my opinion, no small internet businesses who want to ship a product in a reasonable time should spend their scarce resources to go against the grain. Let people do what they do best in collaboration if necessary. If you can't divide design process at an arbitrary satisfying point, you may as well not bother to separate at all. Pipelining works well for machines whose goal is determined to the last detail and not changing. I can't say the same for humans building and designing things be it software or hardware.
Where I work it's basically the same. Designers create mock-ups and specifications of the UI design, right down to the pixel, and the developer creates HTML/CSS/code out of that.
The reason I say code, is that we use UI frameworks (namely, GWT), and as much as we would want to, code and CSS styles are still very coupled. I do not believe there exists one UI framework in which code can be completely decoupled from the UI design.
So I guess for now it's still entirely the developers job. Though I would like to hear about organization which are able to hand off some of the work to designers.
The problem with handoffs is that the idea and implementation of one group is not going to match the abilities and implementation of the next group. Just by their nature handoffs are going to be wrought with problems. So what is an alternative to the ubiquitous handoff scenario? I think that integrating the user experience (UX) into an agile and iterative development process makes sure that what is really important occurs:
The customer's needs are researched then validated.
Early and continuous collaborating between usability experts, designers and programmers.
The actual process works by having everyone collaborate with the customer up-front on their needs. Then the design is researched and prototyped in the iteration before coding begins. Thus when coding is occurring, the next set of designs are being worked on. Programmers should be looking forward at what designers are doing and the designers look back to be sure programmers are on target. Once a design is coded, it goes to the customer for acceptance, by that time the programmers are working on the next set of interfaces.
Jeff Patton did a podcast on Agile UX recently that goes into some of the implementation concepts and common problems.
There is a whole group on Yahoo dedicated to agile usability (which mostly involves interface design).
For the CSS inconsistencies... I'd just suggest making a style guide then trying to stick to it. Have someone be in charge of "design consistency" that way the can spank anyone inventing yet another way to display the user.
At my company, my ideal work flow doesn't work very often, but sometimes it does. I löve when this happens: The engineers write the webapp and output semantic html with only minimal CSS. then you have the designers do the CSS.
I like it when it goes this way, because:
It is easy for me to write semantic
HTML.
I am not very good at coming up
with a good design for my semantic
html.
It is entirely possible to do
the CSS without asking me questions.
The markup just speaks for itself.
However, this rarely works. Because:
The CSS has to be modified whenever the HTML changes and the designers' time is sparse.
Moreover, our designers don't enjoy styling my markup, and fighting for their time is not pleasant.
Our designers often want to change the markup. Mostly because they believe some layouts cannot be done without changing the markup or because they believe that it's the only way to make IE obey. They are technically not able to change the markup, though.
I have my doubts about many of their cases. Many times they claim IE incompatibility, I strongly doubt they really know IE that well. There are neat CSS hacks to make IE obey without resorting to
<br clear="all">
So, sadly, usually this ideal is a little off for me.
A separate designer - developer workflow is the best way to go. Designing a website and coding it are altogether different jobs. There are issues of cross browser compatability, CSS, XHTML, apart from coding standards to deal with.
You could also opt for outsourcing your HTML to a specialized PSD to HTML conversion expert like us (ButterflyHTML). It may work out cost effective in the long run