MySQL performance: views vs. functions vs. stored procedures - mysql

I have a table that contains some statistic data which is collected per hour.
Now I want to be able to quickly get statitics per day / week / month / year / total.
What is the best way to do so performance wise? Creating views? Functions? Stored procedures? Or normal tables where i have to write to simultaneously when updating data? (I would like to avoid the latter).
My current idea would be to create a view_day which sums up the hours, then a view_week and view_month and view_year which sum up data from view_day, and view_total which sums up view_year. Is it good or bad?

You essentially have two systems here: One that collects data and one that reports on that data.
Running reports against your frequently-updated, transactional tables will likely result in read-locks that block writes from completing as quickly as they can and therefore possibly degrade performance.
It is generally HIGHLY advisable to run periodic "gathering" task that gathers information from your (probably highly normalized) transactional tables and stuff that data into denormalized reporting tables forming a "data wharehouse". You then point your reporting engine / tools at the denormalized "data wharehouse" which can be queried against without impacting the live transactional database.
This gathering task should only run as often as your reports need to be "accurate". If you can get away with once a day, great. If you need to do this once an hour or more, then go ahead, but monitor the performance impact on your writing tasks when you do.
Remember, if the performance of your transactional system is important (and it generally is), avoid running reports against it at all costs.

Yes, having the tables that store already aggregated data is a good practice.
Whereas views, as well as SPs and functions will just perform queries over big tables, which is not that efficient.

The only real fast and scalable solution is as you put it "normal tables where you have to write to simultaneously when updating data" with proper indexes. You can automate updating of such table using triggers.

My view is that complex calculations should only happen once as the data changes not every time you query. Create an aggregate data and populate it either through a trigger (if no log is acceptable) or through a job that runs once a day or once an hour or whatever lag time is acceptable for reporting. If you go the trigger route, test, test, test. Make sure it can handle multiple row inserts/updates/deletes as well as the more common single ones. Make sure it is as fast as possible and has no bugs whatsoever. Triggers will add a bit of processing to every data action, you have to make sure it adds the smallest possible bit and that no bugs will ever happen that will pervent users from inserting/updating/deleting data.

We have a similar problem, and what we do is utilize a master/slave relationship. We do transactional data (both reads and writes, since in our case some reads need to be ultra fast and can't wait for replication for the transaction), on the master. The slave is quickly replicating data, but then we run every non-transactional query off that, including reporting.
I highly suggest this method as it's simple to put into place as a quick and dirty data warehouse if your data is granular enough to be useful in the reporting layers/apps.

Related

Database (OLTP) and Reporting

I am working on a trading platform that has reporting as a big portion of its business.
The set up is the following:
SQL OLTP database (about 200 tables) – rather small in number of records. (20,000 records the biggest table – but keeps growing every week)
For reporting services, SQL views are being used to query the Live Transaction Database. Imagine the result set of the views a de-normalized one, in the spirit of a data warehouse approach. Then these data sets are passed to a third party Reporting platform (like Tableau, Power Bi or SiSense), which take these data sets and throws them into Cubes (probably some columnar structure, like mono db, hadoop, etc). From there the Reports are getting generated.
Current challenges.
The SQL views (about 8). Are huge and very hard to maintain. To give you an example, one of the views outputs 100 fields. But each of these fields are calculated fields with complicated CASE statements, nested IF statements, inline Functions, and what not, which makes this view as big as 700 lines of sql code. I inherited these from anther employee and now, sadly, I have to maintain them.
Because the data grows weekly by several hundreds records (through migration and transactions) and the number of fields in the views also grow (a few every week), the cube building takes longer and longer. To give you an example, few months ago we set up the cube re-built ever 10 minutes to refresh the data (which was taking 5 minutes). Currently takes 12-15 minutes to build, so we set it up every 30 minutes. As you can imagine, this will get worse as data and the number of fields keep growing; and we kind of need the data as current as possible.
The only good thing is that once the cube is built, the reports load fast because they are being pulled form the 3rd party platform, so no concerns here.
What I have in mind
I would like to get rid of the views so I could ease the process of maintenanace and also keep at minimum the duration of the cube re-built.
Options:
to build a data warehouse. And then build SSIS packages to populate this structure with the live transactional data. The de-normalized structure would probably look very similar the views mentioned above. The draw back here is that I don’t really feel like I simplify much, actualy adding one more layer, which is the data migration from the OLTP to the OLAP (datawarehouse). And I would still have to re-build the cube.
To turn the current views into SQL Indexed Views (materialized views), but in their current state, I simply cannot do it because of the agregate and inline functions used a lot across the entire view.
Another option I red about is to built a ODS (Operational Data Store – which would be a databse that would contain the necessary tables similar to the sql views I have now – and refresh it constantly) Maybe using triggers, or, Transaction logs? But I am not sure what involves to built such thing and how hard is to maintain.
Question:
What approach should I take?
Do any of the 3 above make any sense?
Of course, I am interested in other ideas or suggestions, as well.
Thank you!
from my experience your best approach will be 1. It is costly, but will give you better benefits . Create a ROLAP DWH(i recommend Kimball's "The data warehouse toolkit" for best practices and design patterns), if you have the oportunity use a columnar data store(like amazon redshift, or sap sybase iq) and all the case statements ,nested ifs and all operations that you mentioned, would be applied on ETL time, so in the ROLAP everything is precalculated and optimized to consumption. And dont forget about aplying indexes(depending on the relying technology you use) . Some database vendors already published "indexing best practices" for ROLAP so they will tell you which type of index aply depending of the type of table(dimension) and data type for example.

How to optimize and Fast run SQL query

I have following SQL query that taking too much time to fetch data.
Customer.joins("LEFT OUTER JOIN renewals ON customers.id = renewals.customer_id").where("renewals.customer_id IS NULL && customers.status_id = 4").order("created_at DESC").select('first_name, last_name, customer_state, customers.created_at, customers.customer_state, customers.id, customers.status_id')
Above query takes 230976.6ms to execute.
I added indexing on firstname, lastname, customer_state and status_id.
How can I execute query within less then 3 sec. ?
Try this...
Everyone wants faster database queries, and both SQL developers and DBAs can turn to many time-tested methods to achieve that goal. Unfortunately, no single method is foolproof or ironclad. But even if there is no right answer to tuning every query, there are plenty of proven do's and don'ts to help light the way. While some are RDBMS-specific, most of these tips apply to any relational database.
Do use temp tables to improve cursor performance
I hope we all know by now that it’s best to stay away from cursors if at all possible. Cursors not only suffer from speed problems, which in itself can be an issue with many operations, but they can also cause your operation to block other operations for a lot longer than is necessary. This greatly decreases concurrency in your system.
However, you can’t always avoid using cursors, and when those times arise, you may be able to get away from cursor-induced performance issues by doing the cursor operations against a temp table instead. Take, for example, a cursor that goes through a table and updates a couple of columns based on some comparison results. Instead of doing the comparison against the live table, you may be able to put that data into a temp table and do the comparison against that instead. Then you have a single UPDATE statement against the live table that’s much smaller and holds locks only for a short time.
Sniping your data modifications like this can greatly increase concurrency. I’ll finish by saying you almost never need to use a cursor. There’s almost always a set-based solution; you need to learn to see it.
Don’t nest views
Views can be convenient, but you need to be careful when using them. While views can help to obscure large queries from users and to standardize data access, you can easily find yourself in a situation where you have views that call views that call views that call views. This is called nesting views, and it can cause severe performance issues, particularly in two ways. First, you will very likely have much more data coming back than you need. Second, the query optimizer will give up and return a bad query plan.
I once had a client that loved nesting views. The client had one view it used for almost everything because it had two important joins. The problem was that the view returned a column with 2MB documents in it. Some of the documents were even larger. The client was pushing at least an extra 2MB across the network for every single row in almost every single query it ran. Naturally, query performance was abysmal.
And none of the queries actually used that column! Of course, the column was buried seven views deep, so even finding it was difficult. When I removed the document column from the view, the time for the biggest query went from 2.5 hours to 10 minutes. When I finally unraveled the nested views, which had several unnecessary joins and columns, and wrote a plain query, the time for that same query dropped to subseconds.
Do use table-valued functions
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This is one of my favorite tricks of all time because it is truly one of those hidden secrets that only the experts know. When you use a scalar function in the SELECT list of a query, the function gets called for every single row in the result set. This can reduce the performance of large queries by a significant amount. However, you can greatly improve the performance by converting the scalar function to a table-valued function and using a CROSS APPLY in the query. This is a wonderful trick that can yield great improvements.
Want to know more about the APPLY operator? You'll find a full discussion in an excellent course on Microsoft Virtual Academy by Itzik Ben-Gan.
Do use partitioning to avoid large data moves
Not everyone will be able to take advantage of this tip, which relies on partitioning in SQL Server Enterprise, but for those of you who can, it’s a great trick. Most people don’t realize that all tables in SQL Server are partitioned. You can separate a table into multiple partitions if you like, but even simple tables are partitioned from the time they’re created; however, they’re created as single partitions. If you're running SQL Server Enterprise, you already have the advantages of partitioned tables at your disposal.
This means you can use partitioning features like SWITCH to archive large amounts of data from a warehousing load. Let’s look at a real example from a client I had last year. The client had the requirement to copy the data from the current day’s table into an archive table; in case the load failed, the company could quickly recover with the current day’s table. For various reasons, it couldn’t rename the tables back and forth every time, so the company inserted the data into an archive table every day before the load, then deleted the current day’s data from the live table.
This process worked fine in the beginning, but a year later, it was taking 1.5 hours to copy each table -- and several tables had to be copied every day. The problem was only going to get worse. The solution was to scrap the INSERT and DELETE process and use the SWITCH command. The SWITCH command allowed the company to avoid all of the writes because it assigned the pages to the archive table. It’s only a metadata change. The SWITCH took on average between two and three seconds to run. If the current load ever fails, you SWITCH the data back into the original table.
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This is a case where understanding that all tables are partitions slashed hours from a data load.
If you must use ORMs, use stored procedures
This is one of my regular diatribes. In short, don’t use ORMs (object-relational mappers). ORMs produce some of the worst code on the planet, and they’re responsible for almost every performance issue I get involved in. ORM code generators can’t possibly write SQL as well as a person who knows what they're doing. However, if you use an ORM, write your own stored procedures and have the ORM call the stored procedure instead of writing its own queries. Look, I know all the arguments, and I know that developers and managers love ORMs because they speed you to market. But the cost is incredibly high when you see what the queries do to your database.
Stored procedures have a number of advantages. For starters, you’re pushing much less data across the network. If you have a long query, then it could take three or four round trips across the network to get the entire query to the database server. That's not including the time it takes the server to put the query back together and run it, or considering that the query may run several -- or several hundred -- times a second.
Using a stored procedure will greatly reduce that traffic because the stored procedure call will always be much shorter. Also, stored procedures are easier to trace in Profiler or any other tool. A stored procedure is an actual object in your database. That means it's much easier to get performance statistics on a stored procedure than on an ad-hoc query and, in turn, find performance issues and draw out anomalies.
In addition, stored procedures parameterize more consistently. This means you’re more likely to reuse your execution plans and even deal with caching issues, which can be difficult to pin down with ad-hoc queries. Stored procedures also make it much easier to deal with edge cases and even add auditing or change-locking behavior. A stored procedure can handle many tasks that trouble ad-hoc queries. My wife unraveled a two-page query from Entity Framework a couple of years ago. It took 25 minutes to run. When she boiled it down to its essence, she rewrote that huge query as SELECT COUNT(*) from T1. No kidding.
OK, I kept it as short as I could. Those are the high-level points. I know many .Net coders think that business logic doesn’t belong in the database, but what can I say other than you’re outright wrong. By putting the business logic on the front end of the application, you have to bring all of the data across the wire merely to compare it. That’s not good performance. I had a client earlier this year that kept all of the logic out of the database and did everything on the front end. The company was shipping hundreds of thousands of rows of data to the front end, so it could apply the business logic and present the data it needed. It took 40 minutes to do that. I put a stored procedure on the back end and had it call from the front end; the page loaded in three seconds.
Of course, the truth is that sometimes the logic belongs on the front end and sometimes it belongs in the database. But ORMs always get me ranting.
Don’t do large ops on many tables in the same batch
This one seems obvious, but apparently it's not. I’ll use another live example because it will drive home the point much better. I had a system that suffered tons of blocking. Dozens of operations were at a standstill. As it turned out, a delete routine that ran several times a day was deleting data out of 14 tables in an explicit transaction. Handling all 14 tables in one transaction meant that the locks were held on every single table until all of the deletes were finished. The solution was to break up each table's deletes into separate transactions so that each delete transaction held locks on only one table. This freed up the other tables and reduced the blocking and allowed other operations to continue working. You always want to split up large transactions like this into separate smaller ones to prevent blocking.
Don't use triggers
This one is largely the same as the previous one, but it bears mentioning. Don’t use triggers unless it’s unavoidable -- and it’s almost always avoidable.
The problem with triggers: Whatever it is you want them to do will be done in the same transaction as the original operation. If you write a trigger to insert data into another table when you update a row in the Orders table, the lock will be held on both tables until the trigger is done. If you need to insert data into another table after the update, then put the update and the insert into a stored procedure and do them in separate transactions. If you need to roll back, you can do so easily without having to hold locks on both tables. As always, keep transactions as short as possible and don’t hold locks on more than one resource at a time if you can help it.
Don’t cluster on GUID
After all these years, I can't believe we’re still fighting this issue. But I still run into clustered GUIDs at least twice a year.
A GUID (globally unique identifier) is a 16-byte randomly generated number. Ordering your table’s data on this column will cause your table to fragment much faster than using a steadily increasing value like DATE or IDENTITY. I did a benchmark a few years ago where I inserted a bunch of data into one table with a clustered GUID and into another table with an IDENTITY column. The GUID table fragmented so severely that the performance degraded by several thousand percent in a mere 15 minutes. The IDENTITY table lost only a few percent off performance after five hours. This applies to more than GUIDs -- it goes toward any volatile column.
Don’t count all rows if you only need to see if data exists
It's a common situation. You need to see if data exists in a table or for a customer, and based on the results of that check, you’re going to perform some action. I can't tell you how often I've seen someone do a SELECT COUNT(*) FROM dbo.T1 to check for the existence of that data:
SET #CT = (SELECT COUNT(*) FROM dbo.T1);
If #CT > 0
BEGIN
END
It’s completely unnecessary. If you want to check for existence, then do this:
If EXISTS (SELECT 1 FROM dbo.T1)
BEGIN
END
Don’t count everything in the table. Just get back the first row you find. SQL Server is smart enough to use EXISTS properly, and the second block of code returns superfast. The larger the table, the bigger difference this will make. Do the smart thing now before your data gets too big. It’s never too early to tune your database.
In fact, I just ran this example on one of my production databases against a table with 270 million rows. The first query took 15 seconds, and included 456,197 logical reads, while the second one returned in less than one second and included only five logical reads. However, if you really do need a row count on the table, and it's really big, another technique is to pull it from the system table. SELECT rows from sysindexes will get you the row counts for all of the indexes. And because the clustered index represents the data itself, you can get the table rows by adding WHERE indid = 1. Then simply include the table name and you're golden. So the final query is SELECT rows from sysindexes where object_name(id) = 'T1' and indexid = 1. In my 270 million row table, this returned sub-second and had only six logical reads. Now that's performance.
Don’t do negative searches
Take the simple query SELECT * FROM Customers WHERE RegionID <> 3. You can’t use an index with this query because it’s a negative search that has to be compared row by row with a table scan. If you need to do something like this, you may find it performs much better if you rewrite the query to use the index. This query can easily be rewritten like this:
SELECT * FROM Customers WHERE RegionID < 3 UNION ALL SELECT * FROM Customers WHERE RegionID
This query will use an index, so if your data set is large it could greatly outperform the table scan version. Of course, nothing is ever that easy, right? It could also perform worse, so test this before you implement it. There are too many factors involved for me to tell you that it will work 100 percent of the time. Finally, I realize this query breaks the “no double dipping” tip from the last article, but that goes to show there are no hard and fast rules. Though we're double dipping here, we're doing it to avoid a costly table scan.
Ref:http://www.infoworld.com/article/2604472/database/10-more-dos-and-donts-for-faster-sql-queries.html
http://www.infoworld.com/article/2628420/database/database-7-performance-tips-for-faster-sql-queries.html

handling/compressing large datasets in multiple tables

In an application at our company we collect statistical data from our servers (load, disk usage and so on). Since there is a huge amount of data and we don't need all data at all times we've had a "compression" routine that takes the raw data and calculates min. max and average for a number of data-points, store these new values in the same table and removes the old ones after some weeks.
Now I'm tasked with rewriting this compression routine and the new routine must keep all uncompressed data we have for one year in one table and "compressed" data in another table. My main concerns now are how to handle the data that is continuously written to the database and whether or not to use a "transaction table" (my own term since I cant come up with a better one, I'm not talking about the commit/rollback transaction functionality).
As of now our data collectors insert all information into a table named ovak_result and the compressed data will end up in ovak_resultcompressed. But are there any specific benefits or drawbacks to creating a table called ovak_resultuncompressed and just use ovak_result as a "temporary storage"? ovak_result would be kept minimal which would be good for the compressing routine, but I would need to shuffle all data from one table into another continually, and there would be constant reading, writing and deleting in ovak_result.
Are there any mechanisms in MySQL to handle these kind of things?
(Please note: We are talking about quite large datasets here (about 100 M rows in the uncompressed table and about 1-10 M rows in the compressed table). Also, I can do pretty much what I want with both software and hardware configurations so if you have any hints or ideas involving MySQL configurations or hardware set-up, just bring them on.)
Try reading about the ARCHIVE storage engine.
Re your clarification. Okay, I didn't get what you meant from your description. Reading more carefully, I see you did mention min, max, and average.
So what you want is a materialized view that updates aggregate calculations for a large dataset. Some RDBMS brands such as Oracle have this feature, but MySQL doesn't.
One experimental product that tries to solve this is called FlexViews (http://code.google.com/p/flexviews/). This is an open-source companion tool for MySQL. You define a query as a view against your raw dataset, and FlexViews continually monitors the MySQL binary logs, and when it sees relevant changes, it updates just the rows in the view that need to be updated.
It's pretty effective, but it has a few limitations in the types of queries you can use as your view, and it's also implemented in PHP code, so it's not fast enough to keep up if you have really high traffic updating your base table.

handling large dataset using MySQL

I am trying to apply for a job, which asks for the experiences on handling large scale data sets using relational database, like mySQL.
I would like to know which specific skill sets are required for handling large scale data using MySQL.
Handling large scale data with MySQL isn't just a specific set of skills, as there are a bazillion ways to deal with a large data set. Some basic things to understand are:
Column Indexes, how, why, and when they're used, and the pros and cons of using them.
Good database structure to balance between fast writes and easy reads.
Caching, leveraging several layers of caching and different caching technologies (memcached, redis, etc)
Examining MySQL queries to identify bottlenecks and understanding the MySQL internals to see how queries get planned an executed by the database server in order to increase query performance
Configuring the MySQL server to be able to handle a lot of concurrent connections, and access it's data fast. Hardware bottlenecks, and the advantages to using different technologies to speed up your hardware (for example, storing your MySQL data on a RAID5 Array to increase IO performance))
Leveraging built-in MySQL technology (like Replication) to off-load read traffic
These are just a few things that get thought about in regards to big data in MySQL. There's a TON more, which is why the company is looking for experience in the area. Knowing what to do, or having experience with things that have worked or failed for you is an absolutely invaluable asset to bring to a company that deals with high traffic, high availability, and high volume services.
edit
I would be remis if I didn't mention a source for more information. Check out High Performance MySQL. This is an incredible book, and has a plethora of information on how to make MySQL perform in all scenarios. Definitely worth the money, and the time spent reading it.
edit -- good structure for balanced writes and reads
With this point, I was referring to the topic of normalization / de-normalization. If you're familiar with DB design, you know that normalization is the separation of data as to reduce (eliminate) the amount of duplicate data you have about any single record. This is generally a fantastic idea, as it makes tables smaller, faster to query, easier to index (individually) and reduces the number of writes you have to do in order to create/update a new record.
There are different levels of normalization (as #Adam Robinson pointed out in the comments below) which are referred to as normal forms. Almost every web application I've worked with hasn't had much benefit beyond the 3NF (3rd Normal Form). Which the definition of, if you were to read that wikipedia link above, will probably make your head hurt. So in lamens (at the risk of dumbing it down too far...) a 3NF structure satisfies the following rules:
No duplicate columns within the same table.
Create different tables for each set related data. (Example: a Companies table which has a list of companies, and an Employees table which has a list of each companies' employees)
No sub-sets of columns which apply to multiple rows in a table. (Example: zip_code, state, and city is a sub-set of data which can be identified uniquely by zip_code. These 3 columns could be put in their own table, and referenced by the Employees table (in the previous example) by the zip_code). This eliminates large sets of duplication within your tables, so any change that is required to the city/state for any zip code is a single write operation instead of 1 write for every employee who lives in that zip code.
Each sub-set of data is moved to it's own table and is identified by it's own primary key (this is touched/explained in the example for #3).
Remove columns which are not fully dependent on the primary key. (An example here might be if your Employees table has start_date, end_date, and years_employed columns. The start_date and end_date are both unique and dependent on any single employee row, but the years_employed can be derived by subtracting start_date from end_date. This is important because as end-date increases, so does years_employed so if you were to update end_date you'd also have to update years_employed (2 writes instead of 1)
A fully normalized (3NF) database table structure is great, if you've got a very heavy write-load. If your server is doing a lot of writes, it's very easy to write small bits of data, especially when you're running fewer of them. The drawback is, all your reads become much more expensive, because you have to (typically) run a lot of JOIN queries when you're pulling data out. JOINs are typically expensive and harder to create proper indexes for when you're utilizing WHERE clauses that span the relationship and when sorting the result-sets If you have to perform a lot of reads (SELECTs) on your data-set, using a 3NF structure can cause you some performance problems. This is because as your tables grow you're asking MySQL to cram more and more table data (and indexes) into memory. Ideally this is what you want, but with big data-sets you're just not going to have enough memory to fit all of this at once. This is when MySQL starts to create temporary tables, and has to use the disk to load data and manipulate it. Once MySQL becomes reliant on the hard disk to serve up query results you're going to see a significant performance drop. This is less-so the case with solid state disks, but they are super expensive, and (imo) are not mature enough to use on mission critical data sets yet (i mean, unless you're prepared for them to fail and have a very fast backup recovery system in place...then use them and gonuts!).
This is the balancing part. You have to decide what kind of traffic the data you're reading/writing is going to be serving more of, and design that to be fast. In some instances, people don't mind writes being slow because they happen less frequently. In other cases, writes have to be very fast, and the reads don't have to be fast because the data isn't accessed that often (or at all, or even in real time).
Workloads that require a lot of reads benefit the most from a middle-tier caching layer. The idea is that your writes are still fast (because you're 'normal') and your reads can be slow because you're going to cache it (in memcached or something competitive to it), so you don't hit the database very frequently. The drawback here is, if your cache gets invalidated quickly, then the cache is not reducing the read load by a meaningful amount and that results in no added performance (and possibly even more overhead to check/invalidate the caches).
With workloads that have the requirement for high throughput in writes, with data that is read frequently, and can't be cached (constantly changes), you have to come up with another strategy. This could mean that you start to de-normalize your tables, by removing some of the normalization requirements you choose to satisfy, or something else. Instead of making smaller tables with less repetitive data, you make larger tables with more repetitive / redundant data. The advantage here is that your data is all in the same table, so you don't have to perform as many (or, any) JOINs to pull the data out. The drawback...writes are more expensive because you have to write in multiple places.
So with any given situation the developer(s) have to identify what kind of use the data structure is going to have to serve, and balance between any number of technologies and paradigms to achieve an acceptable solution that meets their needs. No two systems or solutions are the same which is why the employer is looking for someone with experience on how to deal with these large datasets. Finding these solutions is not something that can really be learned out of a book, it typically takes some experience in the field and experience with how different solutions performed.
I hope that helps. I know I rambled a bit, but it's really a lot of information. This is why DBAs make the big dollars (:
You need to know how to process the data in "chunks". That means instead of simply trying to manipulate the entire data set, you need to break it into smaller more manageable pieces. For example, if you had a table with 1 Billion records, a single update statement against the entire table would likely take a long time to complete, and may possibly bring the server to it's knees.
You could, however, issue a series of update statements within a loop that would update 20,000 records at a time. Each iteration of the loop you would increment your range/counters/whatever to identify the next set of records.
Also, you commit your changes at the end of each loop, thereby allowing you to stop the process and continue where you left off.
This is just one aspect of managing large data sets. You still need to know:
how to perform backups
proper indexing
database maintenance
You can raed/learn how to handle large dataset with MySQL But it is not equivalent to having actual experiences.
Straight and simple answer: Study about partitioned database and find appropriate MySQL data structure types for large scale datasets similar with the partitioned database architecture.

Database architecture for millions of new rows per day

I need to implement a custom-developed web analytics service for large number of websites. The key entities here are:
Website
Visitor
Each unique visitor will have have a single row in the database with information like landing page, time of day, OS, Browser, referrer, IP, etc.
I will need to do aggregated queries on this database such as 'COUNT all visitors who have Windows as OS and came from Bing.com'
I have hundreds of websites to track and the number of visitors for those websites range from a few hundred a day to few million a day. In total, I expect this database to grow by about a million rows per day.
My questions are:
1) Is MySQL a good database for this purpose?
2) What could be a good architecture? I am thinking of creating a new table for each website. Or perhaps start with a single table and then spawn a new table (daily) if number of rows in an existing table exceed 1 million (is my assumption correct). My only worry is that if a table grows too big, the SQL queries can get dramatically slow. So, what is the maximum number of rows I should store per table? Moreover, is there a limit on number of tables that MySQL can handle.
3) Is it advisable to do aggregate queries over millions of rows? I'm ready to wait for a couple of seconds to get results for such queries. Is it a good practice or is there any other way to do aggregate queries?
In a nutshell, I am trying a design a large scale data-warehouse kind of setup which will be write heavy. If you know about any published case studies or reports, that'll be great!
If you're talking larger volumes of data, then look at MySQL partitioning. For these tables, a partition by data/time would certainly help performance. There's a decent article about partitioning here.
Look at creating two separate databases: one for all raw data for the writes with minimal indexing; a second for reporting using the aggregated values; with either a batch process to update the reporting database from the raw data database, or use replication to do that for you.
EDIT
If you want to be really clever with your aggregation reports, create a set of aggregation tables ("today", "week to date", "month to date", "by year"). Aggregate from raw data to "today" either daily or in "real time"; aggregate from "by day" to "week to date" on a nightly basis; from "week to date" to "month to date" on a weekly basis, etc. When executing queries, join (UNION) the appropriate tables for the date ranges you're interested in.
EDIT #2
Rather than one table per client, we work with one database schema per client. Depending on the size of the client, we might have several schemas in a single database instance, or a dedicated database instance per client. We use separate schemas for raw data collection, and for aggregation/reporting for each client. We run multiple database servers, restricting each server to a single database instance. For resilience, databases are replicated across multiple servers and load balanced for improved performance.
Some suggestions in a database agnostic fashion.
The most simplest rational is to distinguish between read intensive and write intensive tables. Probably it is good idea to create two parallel schemas daily/weekly schema and a history schema. The partitioning can be done appropriately. One can think of a batch job to update the history schema with data from daily/weekly schema. In history schema again, you can create separate data tables per website (based on the data volume).
If all you are interested is in the aggregation stats alone (which may not be true). It is a good idea to have a summary tables (monthly, daily) in which the summary is stored like total unqiue visitors, repeat visitors etc; and these summary tables are to be updated at the end of day. This enables on the fly computation of stats with out waiting for the history database to be updated.
You should definitely consider splitting the data by site across databases or schemas - this not only makes it much easier to backup, drop etc an individual site/client but also eliminates much of the hassle of making sure no customer can see any other customers data by accident or poor coding etc. It also means it is easier to make choices about partitionaing, over and above databae table-level partitioning for time or client etc.
Also you said that the data volume is 1 million rows per day (that's not particularly heavy and doesn't require huge grunt power to log/store, nor indeed to report (though if you were genererating 500 reports at midnight you might logjam). However you also said that some sites had 1m visitors daily so perhaps you figure is too conservative?
Lastly you didn't say if you want real-time reporting a la chartbeat/opentracker etc or cyclical refresh like google analytics - this will have a major bearing on what your storage model is from day one.
M
You really should test your way forward will simulated enviroments as close as possible to the live enviroment, with "real fake" data (correct format & length). Benchmark queries and variants of table structures. Since you seem to know MySQL, start there. It shouldn't take you that long to set up a few scripts bombarding your database with queries. Studying the results of your database with your kind of data will help you realise where the bottlenecks will occur.
Not a solution but hopefully some help on the way, good luck :)